As the digital world continues to evolve, blogging remains one of the most popular ways for people to share their stories and opinions. Whether you are a personal blogger or writing for a business, using the proper blogging practices is key to success.
In this post, we will look at some of the best practices for blogging in 2023. From optimizing your content for search engines to engaging with readers and keeping up with trends, these 18 tips will help ensure you get the maximum impact from your blog posts.
So let’s dive in!
1. Pick a Niche that Will Help You Reach Your Goals
The first blogging practice I want to talk about is related to your blog niche. Choosing a niche that will help you reach your goals is essential when blogging. Whether you want to make money or just be heard, focusing on a specific area of expertise can give your blog the boost it needs.
Blogging is mostly about writing content. You will suffer if you don’t like your niche or choose it to make money fast.
One year will pass, and you’ve only published ten blog posts. You will wake up every day with zero desire to improve your blog. Why? Because you don’t know anything about your niche or don’t like it. You spend most of your time researching and less time writing. That’s why you need a blogging niche that suits you.
If you want to learn how to choose a successful niche, check out my post on the 5 key points a blog niche must meet to be profitable.
2. Focus on Quality Over Quantity
Quality content is more important than quantity when it comes to blogging. Don’t write just for the sake of writing. Make sure each post has an interesting angle, helpful information, and engaging language. Readers will come back if you provide them with something worth reading, so make sure your blog posts are worth their time.
Don’t push yourself if you know you can’t handle writing ten posts a week. One mistake you can make is to write ten incomplete articles of 500 words each, thinking you’d outrank comprehensive articles already ranking first.
Still, one good way to drive traffic fast is to publish every day. However, even posting daily doesn’t mean you should provide poor quality. So, if you know you can handle publishing one quality article daily, do it.
Tip: You need a blog to write excellent articles. Learn how to start a successful blog in this comprehensive article.
3. Create a Content Calendar
Creating a content calendar can help you stay organized and on track with your blogging. Planning ahead makes it easier to stick to a schedule and ensure that each post is well-researched and edited.
You can use Google Sheets or a project management tool such as Trello or Asana to create a content calendar. Set up each post’s title and due date, assign tasks to team members, if any, and use labels or tabs to categorize your tasks.
You can also plan out blog post ideas that you have in mind using this calendar. Then simply break them down into smaller chunks. Once the content is ready, you can also add images and other elements that will make the post look more attractive.
4. Do Your Keyword Research
Other top blogging practices? Doing keyword research is an essential part of blogging. Finding keywords that match the content you are writing and that people are searching for will help you to rank higher in search engine results pages (SERPs). This will bring more organic traffic to your blog posts and increase the visibility of your blog.
Tools like Semrush and Moz Keyword Explorer can help you to find keywords related to your topic and determine how competitive they are. This way, you’ll know which keywords to focus on and what content to create in order to rank higher.
5. Write Unique Content that Resonates With Readers
When blogging, it is important to write content that resonates with your readers. Creating content that is unique and engaging will help you stand out in the crowd of other blogs. Writing on topics your readers care about and providing helpful information can help make your blog posts more successful.
Don’t copy other people’s content. Instead, use their ideas as inspiration and write something new and original. This will also help you develop your own style of writing and voice as a blogger.
At the beginning of your blogging, you will likely read what your competitors wrote on a topic before writing your article. But with time, you will start writing without even reading their posts. Inspiration will come naturally because you know your niche even better than before.
6. Use SEO Tools
Using SEO tools is another important blogging practice. Thanks to these tools, you can optimize your posts for search engine rankings.
Tools such as Ahrefs, Surfer SEO, and Yoast SEO can help you optimize your content by adding meta titles, descriptions, and keywords. You can also use Google Analytics to track the performance of your posts and understand what your readers are looking for.
7. Write As You Talk
When writing blog posts, it often helps to write as if you were talking to someone directly. This is a great way to make your content more engaging and easy to understand.
Writing in a conversational tone builds relationships with readers and creates an environment that feels like home. Writing like this also keeps the flow of ideas and keeps readers on your blog.
In addition, you should use simple language so your readers can easily understand what you are saying. Avoid overly complex words or complicated sentence structures. Want some tools to help? Consider using Grammarly and the Hemingway Editor.
8. Use Short Introductions and Paragraphs
Some blogs start with a long introduction, so long that you wonder when the article finally starts. Why is this bad? Well, it takes more time for readers to sift through all the information they don’t need and find what they are looking for.
An introduction should never feel like an entire blog post. It’s boring and tiring to read. So when you write a blog post, always start with a short introduction that captures your reader’s attention. And then break up your content into shorter paragraphs.
Long paragraphs can overwhelm your readers and make them lose interest. Short paragraphs are, however, easier to read and help the reader stay engaged in your content.
9. Use Visuals to Enhance Your Blog Post
Visuals can enhance your blog posts and make them more interesting. Photos, infographics, videos, memes, and GIFs are all great ways to convey a message in a fun and engaging way.
Using visuals is also an easy way to break up the text and give readers something else to look at while reading. Another good part is visuals are more likely to be shared on social media compared to plain text.
When choosing visuals for your post, make sure they are relevant and relate to the topic you are writing about. Also, remember
10. Link Internally and Externally
Linking internally and externally helps to improve the SEO of your blog and can help readers find more relevant content. You should link to related posts on your blog or other websites that contain extra information about the topic you are discussing.
Internal links also keep readers on your blog and help them navigate it more easily. For example, if you read a good blog post on ‘how to start a blog’ and see a link to ‘how to make money from your blog’, you will most likely click on it. Thus, you will stay on the blog for more time. On the other hand, external links allow you to bring more credibility to your post.
When linking externally, make the links open in a new tab so that readers don’t leave your blog for good — just a friendly tip.
11. Write Engaging Post Titles
One of the most valuable blogging practices is writing clickable blog post titles. You want to make sure it’s creative and engaging enough to catch readers’ attention. A good post title should be concise and descriptive and include keywords related to the topic you are writing about.
For example, I wrote a blog post on the difference between a blog and a wiki. If my title is only ‘blog vs. wiki’, my post won’t get enough attention. Though the title has the keyword, it’s not descriptive enough and doesn’t tell readers what to expect.
However, a title like ‘What Makes a Wiki Different from a Blog: A Complete Explanation!’ is more effective.
Also, don’t forget to use power words in headlines because they are more likely to catch the attention of readers. Examples of power words are best, worst, luxurious, free, premium, etc. They are words that make searches click on your post.
Give your post titles a creative twist that makes them stand out in search engine results, and make sure they accurately describe what you are writing about.
12. Promote Your Content
Once you have written your blog post, the next step is to promote it. You want to make sure that it reaches a wide audience and drives more traffic to your blog. To do this, share your post on social media channels like Facebook, Twitter, Instagram, etc. You can also join relevant Facebook and LinkedIn groups to share your blog post.
You could also think about guest blogging or approaching influencers related to the topic of your blog post to help spread the word. Lastly, if you have the budget, consider running online ads to promote your blog post.
13. Be Consistent
Let’s be honest for one second! It’s easy to follow the blogging practices mentioned above, but this one can be tough. Being consistent is difficult, especially if you have another job or other responsibilities. However, it’s the most important blogging practice.
If you want to be successful in blogging, you need to post regularly and keep your readers engaged. Establishing a posting schedule (Content calendar) can help with this. Make sure you keep up with it every week or month — whatever works best for you. You also need to spend time engaging with your readers, replying to comments, and responding to emails.
Consistency is key, and it will help you build trust with your readers and create a strong brand.
You Are Just One Successful Blog Away...
... Just 1 Successful Blog Away From Reaching The Financial Freedom You Desire More than Anything Else in Your Life!
14. Start and Grow an Email List
The second most important blogging practice is arguably email list building. Having an email list is a great way to stay connected with your readers and keep them informed about new blog posts. You can also use it to send offers or promotions, announce events, and more. Money is in the email list.
Start growing your email list from day one by adding a sign-up form on your website or including an opt-in for readers after they have read a post. You can also add an opt-in form to your social media profiles and use campaigns like giveaways or incentives to encourage people to sign up.
Once you start building your list, send out emails regularly — at least once a week. You will keep readers coming back and engaged. They will not forget you.
15. Refresh Old Content
Top blogging practices include refreshing old content. Most bloggers tend to focus on creating new content, but this doesn’t mean you should neglect your old posts. Every once in a while, go back and update or refresh your older blog posts with fresh content. It will make them more relevant and will help boost traffic.
You can also use tools like Ahrefs to find out which of your old posts have performed best and add new content to them. You will increase visibility, engagement, and traffic.
16. Review Your Progress and Results
The next blogging practice is to review your progress and results. As with any activity, you need to take some time to track your successes or failures and understand what works best for you.
Analytics tools like MonsterInsights are the best tools to display your progress — they will show you which blog posts have performed well, how many leads were generated, and more. You can then use this data to create better content in the future.
Reviewing your progress will also help you understand which blogging practices work best for you and how to improve them. This is an important step to ensure that your blog remains successful.
17. Follow SEO blogs
Do you mean reading SEO blogs? Yes, but not only reading but also following them. Follow these blogs if they offer newsletters where they share their best SEO tips. Blogging practices like on-page and off-page optimization are essential in order to rank higher on search engine result pages (SERPs).
However, it’s not enough. You need to learn some hacks and rare tips to improve your rankings. If you seriously want to take your blog to the next level, read and follow SEO blogs.
18. Maintain and Keep Your Blog Up-to-date
Maintaining and keeping your blog up-to-date is one of the most critical blogging practices. This means updating plugins, themes, and content regularly. You also need to constantly monitor your website for any security threats or errors.
Yes, it’s time-consuming, but it will ensure your blog runs smoothly and is secure from malicious attacks. You should also use a backup service to make sure that your blog posts and other content are not lost.
These are some of the most important blogging practices to consider if you want to create a successful blog. From SEO optimization to email list building, every step is necessary for your blog’s growth and success. With consistent effort and dedication, you can achieve great results in no time.
So, what blogging practices do you already use? Did you write an ebook to build an email list? Or do you focus more on quality or quantity? Share your experiences in the comments below.