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4 Best Blogging Platforms to Start a Blog [2023]

Are you looking for the best blogging platform to start your blog in 2023? With so many options available, it can be hard to know which one is right for you.

Luckily, I’ve researched and compiled a list of the 4 best blogging platforms that will make your life easier. Whether you’re an experienced blogger or just getting started, these platforms offer features designed to help you create an engaging blog.

From free hosting options to built-in marketing tools, each of these top five choices has something unique to offer. Grab a cup of your favorite coffee, and let’s get started!

What is a Blogging Platform?

A blogging platform is a website or service that allows you to create and publish your own blog. It provides the necessary tools and features for creating, customizing, and maintaining a blog so that you can focus on creating great content.

What to Look for in a Blogging Platform?

When choosing a blogging platform, there are several factors to consider, and these factors can very well affect the success of your blog. These include:

Ease of Use: The best blogging platforms should be easy to use and navigate so that even beginners can set up their blogs quickly and easily.

Flexibility: Look for blogging platforms that offer flexibility in design, customization tools, and plugins.

Support: Check if the platform offers customer service and technical support to help you if you run into any issues with your blog.

Security: Make sure the platform is secure and offers features like SSL encryption, spam protection, and backups.

Pricing: Look for a platform that fits your budget and offers free hosting, discounts, and other features.

These factors are important because they can help you choose a blog platform that is suitable for your needs and goals. With the right platform, you will be able to create content more effectively, engage readers better, and efficiently promote your blog.

You will also be able to customize and optimize your blog for search engine optimization (SEO) better. This will help you get more organic traffic, which in turn can lead to more leads, sales, and conversions.

Overall, the best blogging platform will help you start your blog the right way.

Now that you know what to look for in a blogging platform, let’s take a look at the four best blogging platforms of 2023.

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Best Blogging Platforms

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WordPress - Best Platform to Start a Blog

WordPress is the most popular and widely used blogging platform today. With over 810 million websites powered by WordPress, it is the clear leader in the blogosphere. The reasons behind its popularity are many, including its ease of use, flexibility, scalability, and wide range of features.

WordPress has a user-friendly interface and comes with powerful tools for creating and managing your blog. There are thousands of themes and plugins that you can use to customize your blog and make it stand out from the crowd. This means you can customize your blog to look and perform exactly as you want it to.

WordPress Comes With Tons of Themes

No joke! You can almost get anything on WordPress. Unlike other blogging platforms that come with specific built-in features that you are obligated to use, you choose what tools to use on WordPress based on your needs.

For example, other blogging platforms will come with a built-in analytics plugin. On WordPress, however, you can choose from over 15 analytics plugins. You can do even more. Do you want to create and design your comment section yourself? There is a plugin. Do you want to secure your blog with your preferred security tools? You can.

WordPress Comes With Tons of Plugins

And WordPress is not just a content management system — it’s also a community. It’s access to unlimited help online from experts around the world.

These features make WordPress the best blogging platform for bloggers of all types, from beginner to experienced. it’s the all-around winner in the blogging world.


  • Easy to use and beginner-friendly
  • Highly flexible and customizable
  • Scalable for growth
  • Thousands of themes and plugins available
  • Offers a wide range of features
  • Allow you to choose the tools you need
  • Comprehensive analytics options available
  • Secure with your preferred security tools
  • Completely free
  • Ideal for all types of bloggers, from beginners to experienced


  • Can be slow if not optimized correctly
  • Plugins and themes can cause compatibility issues
  • The learning curve can be steep for novice users
  • Your site is vulnerable to hacking if not secured properly


WordPress is completely free to use. However, you need to pay for hosting and a domain name. Hosting could cost anywhere between $2-20 per month, depending on the provider and the plan you choose. A domain name usually costs around $12/year. You may need to pay for premium themes and plugins (only if you want to). These can range from $0-100s of dollars.

Despite all these personal costs, many bloggers create beautiful free blogs using WordPress.

Medium - Blogging Platform

Medium is an online platform used to share content and stories from writers, journalists, and experts in the digital world. Medium has become one of the most popular publishing platforms for bloggers and writers who wish to share their stories with a wider audience.

Unlike other blogging platforms, it allows users to write and post content without having to worry about hosting or other technicalities. Everything is taken care of by the platform, from hosting to analytics.

Medium also offers unique features such as tagging, which enables readers to find related stories more easily. It also has an AI-powered algorithm that curates stories based on user interest.  This means that readers will be recommended stories that they would enjoy.

A key difference between WordPress.org and Medium is the level of customization available. WordPress is highly customizable and offers a wide range of themes, plugins, and other tools that allow users to customize their blogs to suit their needs. In contrast, Medium offers limited customization options and has a more standardized look and feel.

Medium Features

Finally, WordPress also offers more freedom when it comes to SEO optimization, as users can create and edit their blog content to improve its ranking on search engines (like Google). On the other hand, Medium does not offer any flexibility regarding SEO optimization or content management.


  • Easy to use and beginner-friendly
  • AI-powered algorithm curates stories based on user interest
  • Tagging feature makes it easier for users to find related stories
  • Hosting and other technicalities are taken care of by the platform
  • It doesn’t cost a dollar.


  • Limited customization options compared to WordPress
  • Lack of flexibility when it comes to SEO optimization
  • No control over content management


Medium is free to use and does not include any ads. However, members have the option to pay an annual subscription fee ($5/month) which gives access to their premium features. This includes advanced analytics, extended post customization, and other exclusive content.

Wix - Blogging Platform

Wix is an online platform that provides web hosting and website-building services. It’s designed to help users create and manage professional-looking websites with no coding knowledge required. Wix offers a range of features and tools, including templates, custom domains, e-commerce capabilities, analytics, and more.

Unlike WordPress and Medium, Wix offers a more streamlined approach to website building. It provides users with pre-designed templates and drag-and-drop design elements that make it easier for them to create professional-looking websites quickly and easily.

However, there is still some level of customization available – users can customize the design elements of their websites, such as fonts and colors.


  • Easy to use
  • Pre-designed templates and drag-and-drop design elements
  • Range of features and tools, including analytics, custom domains, e-commerce capabilities, and more
  • Some level of customization available


  • Limited customization options compared to WordPress
  • Fewer features
  • Not free
  • The features you likely want are in higher pricing plans


Wix offers several different plans with different price points. The basic plan starts at $4.50 monthly for a single website with 500MB of storage, 1GB of bandwidth, free SSL, and a custom domain. The most expensive plan costs $24.50 per month for unlimited storage, bandwidth, and premium features.

Wix - Blogging Platform

Web.com is a comprehensive web services and internet solutions provider founded in 1997. They offer cutting-edge digital marketing, web hosting, domain registration, website design and development, search engine optimization (SEO), and e-commerce solutions to help businesses grow online and drive website traffic.

How about blogging?

Web.com provides the tools you need to create a professional blog. Whether you’re looking for an easy-to-use platform or more advanced features, Web.com can help build your blog from the ground up. They provide attractive website templates, integrated social media tools, and drag & drop page builders to make creating and managing a blog easy and efficient.


  • Comprehensive web services and internet solutions
  • Cutting-edge digital marketing, SEO, and e-commerce solutions
  • Attractive website templates
  • Integrated social media tools
  • Drag & drop page builders for easier content management


  • Limited customization options compared to WordPress
  • Not free
  • You need to choose a more expensive plan for better features


Web.com offers several different plans for its blog hosting services, ranging from $1.95/month to $24.95/month. All plans come with features such as SSL certificates, web hosting, templates,  and more.

My Recommended Blogging Platform in 2023

Based on the features, pricing, and customization options offered by these four platforms, our recommended blogging platform in 2023 is WordPress. With its wide range of themes and a massive list of plugins, it allows users to create and manage a high-quality blog that can easily stand out from the crowd.

Its customization options, better than the other platforms, allow users to really make their blog look and function exactly how they want it. This blog, for example, Iconic Blogging, was created using WordPress.

Overall, WordPress is an excellent choice when it comes to creating and managing a professional blog.

Choose the Best Blogging Platform for Your Blog

In conclusion, there are many different blogging platforms out there. Depending on your needs, one of these four platforms may be the best choice for you.

Regardless of which platform you choose, I hope this article has helped make your decision easier and that you are now better equipped to create and manage a successful blog!

Now is your turn. What blogging platform will you choose? Let me know your choice in the comment section below.

Piaff Dibota

Piaff brings a unique blend of creativity and expertise to the blogging world. Having worked as a content writer for multiple companies in different niches, he shares his blogging expertise through professional and engaging blog posts. 

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