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70 Best Blogging Tools in 2023 (SEO, Marketing, Writing + More)

Do you want to take your blog to the next level in 2023? If so, you must have the right blogging tools at your disposal.  Whether it’s SEO, marketing, writing, content planning, or something else entirely, having the best blogging tools is key to success.

With that in mind, I’ve put together a list of 50 of the best blogging tools available to use in 2023. This comprehensive list has everything you need for successful blogging!

So let’s get started!

SEO-Focused Blogging Tools to Rank Higher in Search Engines

When you create a blog, you want it to be noticed as much as possible. And one thing that can help you do that is SEO tools.

SEO tools are essential for any blog in 2023. They can help boost the visibility of a blog, allowing it to rank higher in search engines such as Google and Bing. SEO tools allow bloggers to track and optimize their content, getting more eyes on the blog posts.

Let me show you the best tools to use!

Ahrefs Best Blogging Tools

Ahrefs is an all-in-one SEO tool that offers keyword research, backlink analysis, and content optimization. It’s perfect for bloggers who want to see detailed insights into their SEO performance and make improvements quickly.

Ahrefs has many features designed to help take your blog to the next level. It provides a detailed analysis of website health, keyword research, content optimization, link building, and social media tracking – all in one place.

Ahrefs also offers a site explorer tool that allows you to explore backlinks from any domain and get insights into their SEO performance. Additionally, it has an organic traffic estimator, which helps bloggers identify new opportunities by suggesting keywords they should target with their content.

SEMrush - Blogging Tools for SEO Purposes

Semrush is an SEO and content marketing tool that helps bloggers keep track of their organic traffic, keyword rankings, and backlinks. It also offers insightful analytics so you can make data-driven decisions for your blog.

Semrush is one of the most powerful blogging tools for bloggers in 2023. It provides valuable insights and analytics that can be used to make data-driven decisions and optimize content for better rankings. Plus, you can use the tool to discover new opportunities and analyze competitors.

keyword Cupid Best Blogging Tools for SEO purposes

Keyword Cupid is a great blogging tool that gathers keyword data and creates content clusters. Content clusters are groups of related keywords and content topics that bloggers can use to create better content and reach more people.

The tool provides in-depth reports, keyword suggestions, and detailed analytics so you can make the most of your blog’s SEO strategy.

For example, if you wanted to write three different blog posts around ‘how to start a blog for free’, ‘how to create a blog’, and ‘how to start a blog’, Keyword Cupid might tell you to combine them into one article only — how to start a blog  — to have a chance to rank.

Keyword Cupid is definitely a blogging tool worth trying in 2023.

Google Trends

Google Trends is a great tool for bloggers that want to stay up-to-date on the latest trends in their niche. It helps you search for and analyze emerging topics, so you can make sure your blog posts are always relevant and timely.

Plus, it’s free to use! With Google Trends, you can compare different topics, find rising trends and identify the best keywords to target. This can be especially useful for bloggers who want to write content more likely to rank in search engines.

Can I Rank Blogging Tool for SEO goals

Can I Rank is a great keyword research tool for bloggers. It helps you find the best keywords to target in your blog posts and tracks how well your content performs with those keywords.

This tool will give you an estimate of how difficult it might be to rank for a certain keyword, as well as other valuable insights. With Can I Rank, you can identify keywords with a higher chance of ranking in search engines and optimize your content for better visibility.

Best Blogging Tools for SEO Purposes Answer The Public

With Answer The Public, you can find relevant topics and questions related to your niche, so you can create more engaging content that resonates with readers.

The tool also provides useful insights into search trends, so you can track how popular certain topics are and identify new opportunities. With this data, you can create content that will attract new readers and boost organic traffic.

BuzzSumo - Best Tools for Bloggers

BuzzSumo is a powerful content research tool for bloggers. It helps you uncover the most popular topics in your niche, track how content performs on social media, identify influencers to collaborate with, and find link-building opportunities.

Google Keyword Planner

Google Keyword Planner is one of the best SEO tools for bloggers. It helps you find relevant keywords to target in your blog posts for them to rank higher in search engine results pages (SERPs). The tool also provides valuable insights into keyword competition and related terms that can be used to optimize content more effectively.

Content Writing-Focused Blogging Tools For Crafting Quality Content

Content writing tools are essential in 2023 to create high-quality, engaging content. These tools help bloggers do everything from researching topics to writing posts and optimizing headlines.

Here are some of the best content writing tools to use in 2023:

Yoast SEO WordPress SEO Plugin

Yoast SEO is one of the most popular WordPress plugins around. It helps bloggers optimize their content and get better rankings in search engine result pages (SERPs). It also allows users to add meta descriptions, titles, keywords, and other crucial elements for SEO.

Yoast is in fact so good that it’s among my best WordPress SEO plugins.

Surfer SEO - Best Blogging Tools to Write Optimized Content

Surfer SEO is an AI-powered content optimization tool that helps bloggers create the best content for any topic. It allows users to analyze their competition and get insights into what’s working well in their industry. They can then use this data to optimize their own content and outrank the competition.

Hemingway Editor Blogging Tool to Write easy to read content

Hemingway Editor is an essential tool for writing better content. It helps users write concise, clear sentences with fewer mistakes. The tool highlights long, complex sentences and encourages writers to use simpler language that’s easier to read and understand.

Grammarly - Best Blogging Tools

Grammarly is a powerful grammar and spelling checker that helps bloggers craft error-free content. The tool uses AI to detect mistakes, typos, and other writing issues and offers suggestions for fixing them. It’s an incredibly useful tool for bloggers who want to write professional-level content quickly.

Jasper - Best Blogging Tool to write AI Content

Jasper is an AI-powered tool designed to help bloggers craft better headlines and content. It uses natural language processing (NLP) to analyze your existing posts, suggests new topics based on popular search terms, and provides insights into what words and phrases will draw readers in.

In short, Jasper can write an entire blog post from scratch, helping you save time and create better content. The problem? It writes better than many writers.

ChatGPT AI writing content

ChatGPT is a natural language processing (NLP) tool that helps bloggers generate content ideas faster. It uses machine learning to analyze text and provide insights into what topics are trending, allowing you to write about popular topics quickly — without doing any research.

Though ChatGPT can write content, it’s still better to verify things like facts, accuracy, and grammar before hitting “publish”.

Google Docs Blogging Tool to write content

Google Docs is a great tool for writers and bloggers alike. It has features that help you write more effectively and quickly, like templates, version history, collaboration tools, and integrations with other content creation platforms.

Many writers can use the same Google document to write an entire blog post, from the headline to the body copy. They can share the doc, edit, improve the content, and more. Good for collaboration.

Best Blogging Tools to write content - Wordable

Wordable is an excellent tool for those having trouble with the content creation process. You can export your Google Docs to Wordable and have an entire blog post published in WordPress in minutes. It’s an easy way to save time without sacrificing quality.

Wordtune - Blogging Tool to write better content

Wordtune is a tool that rewrites content to make it more readable and engaging. It helps users improve their writing with AI-powered advice, such as checking grammar and spelling, suggesting synonyms, and providing tips on structuring sentences.

Best Blogging Tools to improve your blog - Evernote

Evernote is a tool for writers, bloggers, and content creators. It allows you to store notes, ideas, and other information in an easily accessible format. You can also add tags and reminders to keep track of your work and stay organized.

Evernote is especially useful for research — you can clip webpages and organize them into notebooks to reference later. It also has a search feature to quickly find the information you need.

Snagit Tool

Snagit is a great tool for bloggers and content creators who must capture images, GIFs, and videos. Sometimes, you need to take screenshots and them by adding text, arrows, shapes, and other effects to make the visuals more engaging This is especially necessary when your blog post is a tutorial.

Detailed SEO Extension Blogging SEO Tool

For content creators who want to optimize their posts for search engine optimization (SEO), the Detailed SEO Extension is a must-have tool. It provides insights like what links, images, and heading tags (H1, H2, H3, etc.) are on a blog post.

Blogging Tools to Manage Your Blog Performance Every Day

Blog management tools are essential to ensure a successful blogging experience. They help you manage your blog, optimize content, and track performance. Let’s take a look at the top blogging tools:

Google Search Console Blogging Tools

Google Search Console is a free tool that helps you monitor and analyze your website’s search performance. It provides data on clicks, impressions, and organic rankings, allowing you to identify what’s working and what’s not.

Google Analytics - Best Blogging Tools

Google Analytics is a powerful tool for understanding how visitors find and interact with your website. It provides insights into page views, bounce rates, conversions, and other metrics. This helps you understand what content resonates with readers and which needs improvement.

GTmetrix - Blogging Tools

GTmetrix is a website performance testing tool that measures your site’s loading speed. It also provides recommendations on improving page speed for better user experience and SEO rankings.

PageSpeed Insights

Another speed test tool is PageSpeed Insights. This tool tells you how quickly a page loads on both desktop and mobile devices, as well as what can be done to improve it. It also has an optimization score for each page, allowing you to compare performance across your site.

UpdraftPlus - WordPress Plugin

UpdraftPlus is a WordPress backup plugin. It easily saves your posts, pages, plugins, and themes in the cloud to prevent data loss. It can also migrate a site from one host to another or create staging sites for testing changes.

MonsterInsights Blogging Tools

MonsterInsights is also a WordPress plugin, but unlike UpdraftPlus, it tracks and analyzes your website’s performance. It integrates with Google Analytics to provide insights into user behavior and engagement. This helps you understand what content works best, so you can make informed decisions about optimizing your blog.

Blogging Tools to Design and Create Better Blogs in 2023

Designing tools are essential for creating beautiful and engaging blogs. They help you create stunning visuals, format your content and even animate text. Here’s a list of the top tools:

Canva - Blogging Tool to create images for a blog

Canva is an easy-to-use platform that makes designing graphics simple. You can create banners, logos, social media posts, and more with its drag-and-drop interface. It also has templates and customizable fonts, colors, images, and illustrations to make your work unique.

Blogging tool to design blogs - Figma

Figma is a cloud-based design platform with collaborative features, perfect for working with teams. You can easily share projects, prototype designs, and animate your work without writing any code. Plus, its wide range of tools allows you to create high-quality blog designs quickly.

Elementor - Blogging tools to create a blog

And what happens when you’re done designing your blog? You will need a tool to create the final product. Let me introduce Elementor. Elementor is a WordPress website builder that allows you to create beautiful websites without any coding experience. You can easily drag and drop elements to design your blog in no time.

ElementsKit - Blogging tool to build blogs

So, you decided to use Elementor to create your blog. You can make your creation process even more powerful with ElementsKit, an add-on for Elementor. Elementsskit is another WordPress plugin that helps you design and maintain your blog.

It offers a set of powerful features to help you create stunning blogs with ease. You can customize your blog’s look and feel, add widgets, create forms, and more.


ThemeForest is a fantastic resource for finding the perfect WordPress themes, plugins, and templates. It has a large library of customizable themes, so you can easily find one that suits your blog’s needs. ThemeForest also offers plugins and graphics to help you customize your site further.

Envato Elements

To make your blog design stand out, you will need the best images with the highest quality. That’s why Envato Elements is an incredible resource for finding website templates, graphics, and images. It offers access to over 1 million royalty-free photos, illustrations, and videos that you can use in your blog pages and posts.

Moreover, it has a vast library of fonts and music tracks to make your site stand out.

WhatFont - Tool for Bloggers

Nowadays, having an aesthetically pleasing blog design has become essential. That’s why you need to find the right font for your blog content. WhatFont is a great tool to help you identify fonts on any website.

Simply install it as a browser extension and click on the font you want to know more about. It will give details about the font, such as its family, style, weight, color, size, and line height. You can also download it for free.

GoFullPage - Full Page Screen Capture

GoFullPage is a Chrome extension that lets you take screenshots of entire web pages. This is useful for capturing blog posts or articles in one image, so you can easily share them on social media. With just one click, it will capture the page and save it as an image or PDF file — good if you want to screenshot a blog or website that will inspire you for your own blog design.

Unplash Blogging Tool to Find Free Images for Blogs

How about Unsplash? Unsplash is a great resource for finding tons of free, high-quality images. It has over 1 million royalty-free photos and illustrations you can use on your blog. Plus, its image library is updated regularly, so you never run out of options to choose from.

Logo.com - Best Blogging Tools to create a logo
Image from Logo.com

Logo.com is the perfect tool for creating a unique logo for your blog. It provides an easy-to-use platform that lets you create logos in minutes using templates, fonts, symbols, and colors of your choice. You can also use their Logo Maker to customize your logo and make it stand out from the rest.

Adobe XD - Best Blogging Tool to Design Blogs
Artwork by Gleren Meneghin

Adobe XD is a great tool for creating and prototyping user interfaces. It helps you design websites, apps, and other digital products quickly and easily. Plus, it has powerful features to help you create high-fidelity designs with ease. You can also share prototypes with your team for reviewing and commenting without writing any code.

Business Name Generator

If you are having a hard time coming up with an original blog name, BusinessNameGenerator.com is the tool for you. It generates amazing blog names and domain names and makes suggestions based on your keywords. You can find something that resonates with your brand identity.

Blogging Tools to Manage Blog-Related Content Planning and Projects

Project management tools are essential for managing large- and small-scale blogging projects. They help you keep track of tasks, deadlines, and progress in an organized way. They can also let you communicate with teammates to work even better.

You can also use project management tools to create an editorial calendar to keep track of blog-related content.

Let me introduce the top project management tools:

Asana Blogging Tool to plan content

Asana is a popular project management tool that helps you stay on top of your blogging tasks. It allows you to assign tasks, create project timelines, and keep track of progress in real-time. It also comes with features that make collaboration easy, such as comments, messaging, and file sharing.

You can also use Asana to create a Content Calendar. A content calendar makes you prepare for upcoming blog content and optimize your workflow.

Best Blogging Tools - Slack

Slack is a great communication platform for teams working on blogging projects. You can use it to communicate with teammates, exchange files, and get notifications in real time. Plus, it has integrations with other tools like Asana, so you can easily keep track of your project progress.

Trello - Blogging Tools

Trello is another project management tool that helps you break down blog tasks into smaller parts. It uses a visual board system, where you can easily drag and drop tasks to organize your workflow. Plus, it allows you to collaborate with teammates in real time for better results.

Everhour - Blogging Tool to track task time

Everhour is a great tool for managing blogs and projects that involve a lot of writing. It helps you track the time spent on tasks, measure progress, and set deadlines. Plus, it also integrates with Asana, Slack, and Trello for better collaboration.

Toggl Blogging Tools to track time

Toggl is another time-tracking tool that helps you keep track of the time spent on blog-related tasks. You can use it to add tasks and projects, set deadlines, and measure progress. Plus, it integrates with Asana, Slack, Trello, and dozens of other tools.

Best Blogging tool to manage blogging projects

ClickUp is an all-in-one project management tool that helps you organize your blogging tasks. It comes with features like task tracking, goal setting, and collaboration tools to help you stay on top of your projects.

Google Calendar - Blogging Tool to manage blogs

Well, who doesn’t know Google Calendar? It’s a great tool for managing blog-related content. You can use it to create an editorial calendar, schedule posts, and tasks, and set deadlines. Plus, you can also share your editorial calendar with your team so they can access it anytime.


Todoist is a great task management tool that helps you keep track of tasks and projects. It has features like setting due dates, organizing tasks into lists and folders, tracking progress, and collaborating with teammates. Plus, it integrates with other tools like Asana and Slack for better collaboration.

Zoho Mail - Tool to create a professional email address for bloggers

Looking to add your blog name to your email address and look more professional? Search no more. Zoho Mail is here. Zoho Mail will help you create custom emails with your blog name, so you can appear more professional when communicating with readers and potential customers.

Leads Capture and Email Marketing-Focused Blogging Tools

Email marketing tools are essential for growing a blog. You can use them to capture leads, send automated emails, and build relationships with your subscribers. Here are some of the top email marketing tools for bloggers:

ConvertKit Blogging Tool Grow Email Address

ConvertKit is an amazing tool for creating landing pages, sending automated emails, and capturing leads from your blog posts. It also comes with features like email segmentation and tagging to help you better target your audience.

Mailchimp - Blogging Tools to Send Emails

MailChimp is another popular email marketing tool for bloggers. It helps you create beautiful automated emails, capture leads, and build relationships with your subscribers. Plus, it integrates with other tools like WordPress.

HubSpot CRM - Best Blogging Tools to grow your blog

HubSpot CRM is an all-in-one marketing platform. With the WordPress plugin, you can create personalized capture leads and send automated emails. Plus, it has a powerful analytics tool to help you track your progress.

OptinMonster Blogging Tools to get leads

OptinMonster is a great WordPress plugin for capturing leads from your blog. You can use it to create attractive opt-in forms, customize the design, and track conversions. Moreover, it integrates with email marketing tools like Convertkit, Mailchimp, and ActiveCampaign.

OptinMonster is also one of the best WordPress popup plugins that truly help you grow your email list.


ActiveCampaign is an email marketing and automation tool for bloggers and website owners. It allows you to create automated emails and capture leads. It also integrates with WordPress so that you can display your opt-in forms on any page of your blog.

Zapier - Best Blogging Tools to automate your blog

Zapier? A lead capture tool? Not really. But even though Zapier is not a prospecting tool, it still automates your work. Imagine if you could get a notification every time you get a new lead or make a sale, for example. That’s Zapier for you.

It connects you with the blogging tools you use to make sure you don’t miss opportunities or important information.

Blogging Tools to Receive Payments and Manage Your Blog Finances

As a blogger, you also need to manage your blog finances. Check out some of the top tools for managing and receiving payments and managing your sales, expenses, and income.

Best Blogging Tools - Stripe

Stripe is a great payment processing tool that allows you to accept payments from your blog. It also comes with features like invoicing, subscription billing, and fraud prevention tools. Another cool thing is its integration options for popular eCommerce platforms like Shopify and WooCommerce.

QuickBooks Online - Blogging Tool to Manage Blogging Income

QuickBooks is an online accounting software designed to help you manage your blog finances. With QuickBooks, you get to keep track of sales, expenses, taxes, and other financial data in one place. It also integrates with other tools like Stripe for better payment processing.

Best Blogging Tools to manage blog income - PayPal

PayPal is one of the most popular payment processing tools for site owners and bloggers. You can use it to easily accept payments from your customers and clients. Plus, it integrates with other tools like Stripe and QuickBooks.

Skrill - Blogging Tool to Sell on a Blog

How about Skrill? Skrill is a great online payment processing tool designed to help you receive payments from websites. It also comes with features like fraud protection, multi-currency support, and integration options for popular eCommerce platforms.

Zoho Books Blogging Tool to Manage Blogging Finances

Zoho Books is a great tool for managing your blog finances. With Zoho Books, you get to keep track of sales, expenses, invoices, and more. Plus, it integrates with other tools like Stripe and PayPal for better payment processing.

Payoneer Blogging Tools to manage a blog

Let’s talk about Payoneer. Payoneer is a popular tool for receiving payments from websites and blogs. With Payoneer, you can manage your finances, track payments, receive multiple currencies, and more.


Patreon is a popular platform for bloggers to receive donations and support from their fans. With Patreon, you can offer a membership program where your fans can make recurring payments and donations.

Top Websites With the Talent You Need to Manage and Scale Your Blog

Sometimes, you just can’t do everything alone. To manage and grow your blog, you need the help of experts. Here are some of the best websites to find talented writers, designers, developers, and other professionals that can help you scale your blog.

Upwork - Blogging Tool to Hire Talent

Upwork is an online platform where you can find freelancers for any project. You can post a job listing and get applications from writers, designers, developers, and more. Plus, you can review the candidate’s profiles before hiring them.

Fiverr - Blogging Tool to find Talent for your blog

Fiverr is an excellent website for finding freelancers for any project. You can find writers, designers, developers, marketers, and other professionals on Fiverr to help manage and scale your blog.

Freelancer - Blogging Tool to discover freelancers for your blog

Looking for more websites hiding the talents you need? Consider Freelancer as well. You can post a project and get applications from writers, designers, developers, and more. Like Upwork, you can check the candidate’s profiles before employing them.

Security-Focused Blogging Tools to Protect Your Blog and Your Visitors

Security is crucial for any blog. To help protect your blog and visitors, consider these tools designed to keep your site safe and secure.

Wordfence Security Tool

Wordfence is an excellent security plugin that protects WordPress sites from malicious attacks. It has features like malware scanning, live traffic monitoring, and two-factor authentication.

If you want to protect your blog, you will never go wrong with Wordfence. It’s one of the best WordPress security plugins.

Cloudflare Blogging Security Tool

Cloudflare is a popular CDN service that helps protect your blog from malicious attacks. It also helps speed up the loading time of your pages and reduces bandwidth usage.

LastPass - Blogging Tools to Secure Passwords

One way to risk your site security is to store passwords in unsecured places. However, this problem is immediately solved with LastPass. LastPass is a great security tool for managing your passwords. It helps you generate strong and unique passwords for every site, so you don’t have to worry about remembering them all.

You can also protect notes or important files. LastPass also gives you access to a security dashboard and monitors your passwords (dark web monitoring) every day.

1password - Blogging tool to generate and secure passwords

Something else like LastPass? Sure! Let’s talk about 1Password, then. 1Password is a great security tool that helps you manage your passwords and store files securely as well. It also comes with features like auto-fill logins, two-factor authentication, dark web monitoring, and more. Plus, it also allows you to share passwords with team members in a secure way.

Backlinks-Focused Blogging Tools to Increase Your Domain Rating and Improve SEO

Why do you need tools to get backlinks? Well, backlinks are one of the most important ranking factors in SEO. Plus, they help increase your domain rating as well as your search engine rankings. Here are some of the best tools to help you get backlinks and improve your SEO.

Respona - Blogging Tool for Outreach and Backlinks

Respona is a link-building outreach platform designed to help you get backlinks. The tool helps you get website owners’ email addresses and write emails to contact them. You can literally create outreach campaigns that provide satisfying results.

With Respona, you don’t spam, you build relationships with other website owners to get backlinks and improve your rankings.

Hunter - Blogging Tool to find Website Owners Email Addresses

Hunter is another great tool for link-building. It allows you to find website owners’ email addresses with ease and contact them for backlinks. Plus, it also comes with an extension that helps you quickly and easily verify emails right from your browser.

Blogging Tool to find backlinks opportunities LinkMiner

LinkMiner is a tool that helps you find broken links on any web page. Broken link building is one of the easiest ways to get backlinks, and LinkMiner makes it even easier. With this tool, you can quickly identify websites with broken links and contact them for replacement links.

Did I Not Mention Your Tool in the List?

Running a successful blog isn’t easy. To help you stay organized and productive, consider these blogging tools we’ve discussed. From email marketing to security tools, these tools can help you manage your blog and increase your traffic and revenues.

This wraps up our list of the best blogging tools for 2023! I hope this guide helps you find the best tools to manage your blog and improve your results.

But did I miss an important tool that you think is worth knowing? Let me know so that I can add it to the list. Also, share with me the listed tools that you already use to manage your blog.

Piaff Dibota

Piaff brings a unique blend of creativity and expertise to the blogging world. Having worked as a content writer for multiple companies in different niches, he shares his blogging expertise through professional and engaging blog posts. 

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