It’s 2023, and the world of online marketing has changed drastically. Social media is constantly evolving, and businesses are desperate for new ways to reach their audiences. But with so many options available, is blogging still relevant?
Companies still use blogging to engage with customers, build relationships, and drive traffic to their websites. However, unlike a few years ago, it requires a strategic approach that takes into account the changes in digital marketing.
In this article, we will find answers to popular questions like: is blogging still relevant? Do bloggers still make money? Which blog types make the most money?
As always, get your favorite snack, and let’s answer these questions!
Is Blogging Still a Thing?
Yes, blogging is still a thing. In fact, it’s more important than ever before!
Blogging has become an essential part of digital marketing strategies and provides a great way for businesses to engage with their customers and build relationships.
It also helps create trust and credibility with potential customers who are looking for reliable sources of information. Furthermore, blogs can help businesses rank higher on search engine results pages (SERPs).
But that’s for companies. What about individuals who want to start a blog in 2023? Is blogging worth it?
Absolutely! Blogging is still a great way for individuals to express themselves, share their stories, and build an audience. You can make money blogging, as well as gain exposure for your business or brand.
But let’s talk more about this point.
Do Bloggers Still Make Money?
The answer is yes; bloggers still make money! The internet has opened up new opportunities for people to make money online, and blogging is one of them.
There are several ways you can make money blogging, such as through sponsored posts, affiliate marketing, selling products or services, displaying ads on your blog, etc. Additionally, some bloggers also offer freelance writing services or consulting services that help businesses with their content marketing.
But if you want to make money blogging, you need to have a strategy in place. You need to know what type of blog content will attract and engage your audience, as well as how to promote it effectively. This requires time, effort, and dedication on your part.
Regardless of the approach you take, blogging can be a great way to make money online in 2023.
But what types of blogs make the most money?
Which Blog Types Make the Most Money?
The blog types that make the most money depend on several factors, such as your niche, audience demographics, and marketing strategy. The types of products and services you sell also make a difference.
You can even increase your income by combining different strategies like affiliate marketing and selling your products, like online courses, for example.
Nevertheless, some of the highest-earning blog types include:
I talk about these blogs in more detail in my guide on the 12 most successful types of blogs. Check it out to learn more and pick a type.
But regardless of the blog type you choose, it’s important to focus on providing high-quality content that will attract and entertain your readers. You’ll also need to have a solid marketing plan in place to promote your blog effectively.
Now, let’s answer one important question you may have right now!
Should You Start a Blog or a YouTube Channel?
The answer depends on your goals and what type of content you prefer to create.
If you want to use videos as the primary medium for your content, then YouTube is a great choice.
For example, if you’re into gaming or vlogging, then YouTube would be a better option than blogging. But if you want to write about your experiences, share stories or provide helpful tips, then blogging would be a better choice for you.
You can also opt for both if you want to use videos and written content to reach your audience. It’s, in fact, a strategy used by many businesses.
The point is there are people in your niche who prefer to watch videos over reading long blog posts.
Take the keyword “project management,” for example. It has a monthly search volume of 387K worldwide. This number shows how many times per month, on average, people search for this keyword on Google.
However, people also search for the same thing on YouTube. The screenshot below shows that “project management” is searched, on average, 216,835 times per month.
Is Blogging Dead? What is The Future of Blogging?
No, blogging is far from dead, and it will continue to be a profitable business in 2023 and beyond. In fact, research shows that 77% of internet users read blogs today. As long as there are people who need information, products, or services, blogs will still be relevant.
But the way we create and consume content is ever-changing. Bloggers now have to compete with social media platforms for audience attention.
That’s why it’s essential to stay up-to-date with the latest content trends and marketing strategies. You should also focus on creating meaningful, interesting content that will add value to your readers’ lives.
If you adopt this approach, you’ll be able to stand out from the competition and position yourself as an expert in your niche.
In conclusion, Is Blogging Still Relevant in 2023?
Ultimately, blogging is still and will continue to be relevant in 2023. After all, the purpose of blogging – creating content for people to read and interact with – remains popular among Internet users.
While some people may opt more towards vlogging or podcasting instead, there are still many who enjoy written content and the creativity behind structuring a blog post.
What has been evident from recent statistics is that blogging is as popular as ever and that content creation is flourishing during this era.
As year after year goes by, we can expect to see further changes in the way we communicate via online platforms. Whatever new trends emerge during this time, it’ll surely be an exciting journey for all content creators!
So don’t be afraid to take that leap into blogging if it interests you – your readers will be glad you did!