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What is a Lifestyle Blog? (+Examples & How to Make Money)

Are you looking for ways to live a more meaningful, fulfilling life? Are you looking for tips and tricks on how to make the most of your days? If so, then a lifestyle blog might be just what you need.

A lifestyle blog is an online platform where users can find advice, resources, and stories that help them lead healthier and happier lives. Whether it’s tips on how to manage stress or inspiring stories about people who have made drastic changes in their lives, there are plenty of topics covered in these blogs.

In this article, we’ll dive into what lifestyle blogs are and what they aren’t, provide some examples, and look at ways you can make money with your own blog.

What is a Lifestyle Blog?

Let’s start with the most important question: what is a lifestyle blog?

At its core, a lifestyle blog is an online platform where a blogger shares their thoughts, advice, and stories on topics related to living a more meaningful, fulfilling life. Lifestyle blogs often cover many topics at the same time, such as health, fitness, beauty, travel, food and drink, parenting, or personal finance. If your blog covers more than one specific niche, there is a great chance that your blog is a lifestyle blog.

Lifestyle blogs usually focus on the personal journey of the blogger — sharing insights they’ve learned through experiences — rather than giving out concrete tips like a how-to blog would.

But let’s dive deeper!

Lifestyle Blog vs. Niche Blog: What's the difference?

The term “lifestyle blog” is often used interchangeably with “niche blog”, but there are key differences between the two. A niche blog focuses on ONE specific topic and provides readers with detailed advice and resources related to that particular topic (for example, the keto diet). The image below is an example of content in a niche blog.

Blog Post Examples on a Niche Blog

On the other hand, lifestyle blogs generally cover multiple topics related to living a better life, like health, fitness, beauty, and travel. While they might provide some advice and tips, they are mostly focused on the personal journey of the blogger.

If you want to start a niche blog instead, check out my full guide on starting a successful blog.

Lifestyle blog vs. Personal Blog: What’s the difference?

Wow, this is a tough one. Another common misconception is that lifestyle blogs are the same as personal blogs. This isn’t necessarily true — while lifestyle blogs can be personal in nature, they don’t have to be.

A personal blog is a platform where someone shares their thoughts, feelings, stories, and experiences in an intimate and less “structured” way. On the other hand, lifestyle blogs usually have a more organized content structure, with topics that fall under the umbrella of living a better life.

How to Start a Lifestyle Blog?

Creating your own lifestyle blog is a great way to share your journey with the world and help others is learning how to live a more meaningful life. You can start your lifestyle blog in 7 simple steps:

  1. Pick a blog niche, or maybe niches
  2. Pick a blog name (aka domain name)
  3. Choose a blogging platform
  4. Host your blog
  5. Install WordPress and a WordPress theme
  6. Write and publish your first blog post

I explain each step in my complete guide on how to start a lifestyle blog. Check it out to learn everything you need.

How to Make Money With a Lifestyle Blog?

Creating a lifestyle blog can be a great way to make money online. Many lifestyle blogs tend to use these monetization techniques:

Ads: Lifestyle bloggers often place ads on their blogs as it’s one of the easiest ways to make money from blogging. You can use services such as Google Adsense or Mediavine to display ads on your website.

Affiliate marketing: A lifestyle blogger can also use affiliate links to promote products and services related to the topics they discuss in their blog. When someone clicks on one of your affiliate links, they will get a commission for each sale made through it.

Sponsored posts: You can also make money by creating sponsored posts for brands or companies related to the topics of your blog. Companies are willing to pay you to create content that promotes their products or services on your blog.

5 Popular Lifestyle Blogs

At this point, you might want to see some lifestyle blogs and see how they look and the content these bloggers write. Here are some of the best lifestyle blogs to inspire you:

Cup of Jo

Cup of Jo is a lifestyle blog about style, fashion, beauty tips, design, food, relationships, motherhood, and travel.

Julia Berolzheimer - Lifestyle blog

Julia Berolzheimer is another blog that covers topics like travel, food, home decor, beauty, gardening, and fashion.

The Everygirl - Lifestyle blog

The Everygirl is also a blog focusing on career advice, finance tips, health and wellness advice, and more.

Amber Fillerup Clark - Lifestyle blog

Amber Fillerup Clark is also a blog that covers topics like motherhood, beauty, fashion, travel, hair, and home decor.

Many lifestyle bloggers like to talk about their trips. If you travel a lot, you might like to start a travel blog as well. It’s a very successful niche.

Rachel Parcell

Rachel Parcell’s blog is all about fashion, recipes, fitness, decor, travel, and beauty.

Blog Post Ideas for Lifestyle blogs

If you go through the examples given above, you’ll notice that the lifestyle blogs talk about

  • fashion trends
  • fashion advice
  • a healthy lifestyle
  • personal stories
  • personal interest
  • personal growth
  • interior design
  • latest trends
  • self-care
  • lifestyle tips
  • family life
  • personal style
  • delicious recipes
  • clothing line
  • Diy projects
  • and more.

You will also notice that, since they are women, their target audience is also women, modern women. They encourage women to have a healthy life. They write blog posts around personal interests, self-development, everyday life, their own life, and food recipes — in short, healthy living topics.

These are all blog post ideas. You will never wonder about what to write for your new lifestyle blog.

Pro Tip: Though there is a lot of fashion in lifestyle blogs, the goal is not to create a fashion blog. It’s a blog with many niches.

You will also notice that each of these bloggers has an Instagram account. Women usually like to use Instagram to see pictures and videos. It’s a good platform to promote your blog posts.

All these bloggers have one common goal: to become successful lifestyle bloggers while sharing their life.

Read more: 140+ Blog Post Ideas to Help You Write Great Blog Content.

You Can Become a Successful Lifestyle Blogger

A lifestyle blog can be a great way to share your journey with the world and help others learn how to live a more meaningful life. With the right strategy and resources, you can turn your blog into a profitable business, a successful lifestyle blog.

In this article, you learned the difference between lifestyle blogs and niche blogs, a lifestyle blog and a personal blog, and how to start yours. You also learned how to make money with your lifestyle and some examples of successful lifestyle blogs.

Now that you know more about lifestyle blogging, why not give it a try? Who knows, you might just end up creating something amazing!

If you have any questions, feel free to ask them in the comment section below. I will be happy to help you figure things out.

Piaff Dibota

Piaff brings a unique blend of creativity and expertise to the blogging world. Having worked as a content writer for multiple companies in different niches, he shares his blogging expertise through professional and engaging blog posts. 

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