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Pinterest for Blogging: 10 Awesome Tips to Increase Your Traffic!

Bloggers put a lot of work into creating amazing content, but sometimes it just doesn’t get the attention it deserves. That’s where using Pinterest for blogging comes in!

With a whopping 433 million active users every month, Pinterest turns blogs into cool marketplaces for huge audiences. It is like a friendly hangout where bloggers and readers connect.

This article will show you how to use Pinterest for blogging to boost your blog visibility and open doors to exciting opportunities in the large Pinterest community!

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#1: Create a Blog Board on Pinterest

Pinterest Blog Board
Image by storyset on Freepik

The first Pinterest for blogging tip I want to share is related to boards.

Picture your Pinterest blog board as the heart of your content – when you keep it organized and inviting, your visitors feel right at home!

Pick a name that mirrors your blog niche and matches your branding. Then, craft a captivating board cover that captures your blog’s essence, luring visitors to explore its treasures.

Now, here are some practical tips to help you create your blog board on Pinterest:

1. Have a Clear Niche Focus

Choose a board name that clearly reflects your blog niche or main theme. This helps visitors quickly understand what to expect and encourages those interested in your content to follow you. Make sure the name is unique, short, and simple so that it is easy to remember.

For example, If your blog is all about plant-based recipes, a clear and straightforward board name like “Vegan Delights” tells visitors exactly what delicious content to expect.

You may also like: 150+ Blog Niche Ideas For Your Next Blog

2. Descriptive Board Description

Write a short and engaging board description that gives users a quick preview of what’s inside. Remember to sprinkle in some keywords to make it easier for people to find your content.

For example;

Blog name – Tech Marvels

Description – Unlock the latest in tech wonders! From gadget reviews to cutting-edge innovations, dive into the world of futuristic tech. Your daily dose of digital delights awaits!

A captivating board description grabs attention, makes content easy to find, sets expectations, and encourages users to come back for more.

3. Organized Sections

Divide your board into sections to make navigation easier. For instance, if your board is about recipes, you might have sections for breakfast, lunch, dinner, and desserts.

4. Eye-Catching Cover Image

Use high-quality images and ensure the design is visually appealing to encourage users to click and explore. For example, if your blog is about outdoor adventures, your cover image could be a breathtaking mountain landscape with vibrant hiking gear.

That image will visually scream adventure and invite users to explore your collection of exciting outdoor escapades.

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#2: Create Related Boards

Go beyond your main blog board on Pinterest and create extra boards that fit your blog’s theme. This not only attracts more readers but also shows that you know what you’re doing. By sharing a mix of content, you become a go-to expert and keep your audience interested in all aspects of your expertise.

Here are some tips to get you started:

1. Identify Subcategories and Trends

Break down your blog’s main theme into subtopics. For instance, if your primary focus is “Adventure Travel,” you might consider crafting boards for hiking, camping, exotic destinations, and travel tips.

2. Curating Content

When creating boards related to your blog, mix things up! While your main blog board is all about your content, complementary boards can feature a variety of content from different bloggers, influencers, and brands. This diverse mix not only shows off your knowledge but also gives your audience a broader view of your niche.

If your blog is about fitness, your main blog board might have your workout routines. However, a complementary board could showcase healthy recipes from other bloggers, workout gear recommendations from influencers, and fitness tips from trusted brands.

3. Board Naming and Description

When naming your complementary boards, be crystal clear about what they contain. Use names that accurately describe the content. As an example, if you’re into travel, a board named “Adventure Destinations” tells visitors exactly what to expect. 

4. Keep a Consistent Look

Make sure your boards have a similar visual style. This creates a neat and attractive profile, encouraging users to check out more than one board.

A fashion blogger, for example, would use a consistent color palette and similar fonts for boards like “Casual Chic,” “Formal Elegance,” and “Shoe Obsession.” This makes your profile visually appealing and gives a better experience to your followers.

You may also like: How to Start a Blog and Make Money?

#3: Craft Attractive Pins

Pins are the images you share on Pinterest to represent your content. Making them attractive is vital for grabbing attention.

Here are some tips to help you do this:

1. Vivid visuals

Create stunning pins by using clear, well-lit images that represent your blog’s essence. Avoid blurry or poorly composed shots, and go for vertical images as they perform better on Pinterest. 

For instance, if your blog is about home decor, share a pin featuring a well-lit, high-resolution image of a beautifully styled living room, showing your blog’s aesthetic in a visually appealing way.

2. Keep Text Simple and Readable

If your pin has text, keep it simple and easy to read. Choose bold, clear fonts and use concise wording to convey the main idea.

A pin for a quick workout routine could include a clean font with text like “10-Minute Energizing Workout” in a size that’s easily readable so that viewers instantly understand the workout’s focus.

3. Maintain a Consistent Pin Style

Include your blog or brand logo in your pins to create a strong visual identity. Consistent branding helps users recognize your content and builds trust.

If your blog is about fashion, include a small, stylish logo in the corner of each pin showing your latest fashion finds, reinforcing your brand identity, and making your pins easily identifiable.

Examples of Eye-catching and Attention-grabbing Pins:

Fashion Blog Pin

Fashion blog pin
Image by Freepik

Food Blog Pin

Food blog pin

Travel Blog Pin

Travel blog pin
Image by Freepik

#4: Use Captivating Images

The fourth Pinterest for blogging tip s related to images.

Choose stunning pictures that connect with your audience because images drive engagement on Pinterest. Experiment with different formats—portrait, landscape, or square—to find what works best for your blog.

For instance, if you blog about food, try various mouth-watering shots to see what resonates most with your followers.

Here are some tips to help you do that:

1. Capture Attention with Eye-catching Visuals

Select bright, high-quality images that showcase your blog’s essence. Vibrant colors and captivating details are what are going to catch your audience’s eye.

Think of a fashion blog pin featuring a model in a bold red dress against a vibrant cityscape backdrop. The striking colors immediately grab attention and give a preview of your stylish content.

2. Experiment with Image Formats

Experiment with portrait, landscape, or square formats to see what your audience likes. Use vertical images—they work well on Pinterest. Also, play around with different ratios to create a diverse and appealing collection of pins

3. Add clear and concise text to images

The text you add complements the image and gives extra information or summarizes the pin. Use high-contrast colors for easy reading. Carefully place the text so as to not block important parts of the image.

For example, for a fitness blog featuring a workout routine pin:

Image – A person doing a workout.

Text Overlay – Quick Cardio Blast! Burn calories in just 15 minutes. Try these energizing moves now!

Note that the text adds context, making it clear what the pin offers with high-contrast colors that make the text easily readable against the workout image.

4. Avoid Cluttering the Visual Space

Keep a balance between having great images and giving information. Use text overlays moderately, avoiding too much text that clutters the image. Focus on the image’s storytelling, adding only essential information that complements the visual story.

For example:

For a travel blog pin:

Text Overlay: “Escape to Paradise: Sunset vibes at [Destination]. Your next dream getaway awaits!”

The text enhances the visual story without overwhelming the image

#5: Increase Engagement on Pinterest

Pinterest thrives on interaction and engagement, so join in and actively participate in the platform’s community. 

Try these tips:

1. Expand Your Network

Follow bloggers and accounts in your niche to stay in the loop with trends and find inspiration. Use Pinterest directories to discover like-minded users. Interact by liking, commenting, and repinning their content. 

If you run a fitness blog, follow other fitness enthusiasts, like and comment on their workout ideas, and share their inspiring content to create a supportive community.

2. Share and Repin Interesting Content

Repin interesting content from different sources to show a variety of ideas in your niche. Add your thoughts when repinning to highlight your expertise and connect with the original creator. 

For instance, if your blog is about home decor, repin unique DIY ideas from other creators and add a comment about why you love the idea or how your followers might personalize it.

3. Connect in Pinterest Communities

Join groups that match your interests to chat with like-minded people. Share your thoughts, be active, and contribute to building a community. If you’re into photography, join a photography enthusiasts group. Share your best shots, comment on others’ work, and ask for feedback.

#6: Add a “Pin it” Button to Your Blog

The sixth Pinterest for blogging tip is about a button on your blog.

This button allows visitors to easily pin images from your blog onto their Pinterest boards. For example, if you have a delicious recipe on your food blog, having a “Pin It” button lets your readers save and share the recipe on their Pinterest boards with just a click.

These tips will help:

1. User-Friendly Placement

Put the “Pin It” button close to your blog images for easy access. For instance, if you have a beautiful travel photo in your blog post, position the “Pin It” button right next to the image. This way, readers can easily click and save the image to their Pinterest boards.

2. Visually Striking Design

A visually appealing “Pin It” button grabs attention and prompts users to click. Design a button with a vibrant color that contrasts with your blog’s color scheme. Place it near a captivating image, making it stand out and inviting users to click and pin the content

3. Customize the "Pin It" Button

Personalize the “Pin It” button to match your blog’s look and feel. Choose colors and designs that harmonize with your theme for a seamless experience.

For instance, if your blog has a minimalist aesthetic, opt for a clean and simple “Pin It” button with subtle colors that blend effortlessly with your overall design.

Examples of “Pin It” Button Placement:

End-of-Post Button

Place the “Pin It” button directly below the conclusion of each blog post, providing an immediate opportunity for readers to save the content to their Pinterest boards.

Sidebar Button

Sidebar button
Image by Freepik

Integrate a “Pin It” button within the sidebar of your blog, ensuring it remains visible throughout the browsing experience.

Image-Specific Button

Pin in button

Enable the “Pin It” button to appear when hovering over images, making it effortless to save specific visuals from your blog posts.

#7: Make Your Blog Post Pins Easy To Find

Making your blog post pins easy to find is vital for increasing visibility and attracting a wider audience. With the vast sea of online content, your pins must stand out so that potential visitors can find and engage with your blog.

These tips will help you stand out on Pinterest: 

1. Use the Right Keywords

Include keywords related to your blog’s theme in both your posts and pin descriptions. For instance, if your blog is about travel, include keywords like “budget travel” or “adventure destinations.”

2. Add a Clear Call to Action

A clear call to action on your pins will prompt viewers to check out your blog for more details. For example, “Check out our blog for comprehensive travel guides and tips at [YourBlogURL].”

3. Use Pinterest Analytics for Keyword Insights

Pinterest Analytics will help you track how well your pins are doing and figure out which keywords are getting the most attention. Analyze the data to see what your audience likes, and adjust your keyword strategy to match. If, for example, “easy recipes” get more engagement, adjust your strategy accordingly.

Keep an eye on trends and festive seasons and use popular keywords like “holiday crafts” to keep your content relevant and visible.

#8: Use Rich Article Pins

Rich Article Pins on Pinterest give more information about an article right on the platform, helping users preview content before visiting the full article. They display additional details such as the blog post’s title, description, and a snippet of the content, making your pins more informative and enticing. 

To create Rich Article Pins, verify your blog ownership with Pinterest to ensure your pins qualify for this enhanced feature.

#9: Schedule and Post Regularly

Consistency is vital for a successful Pinterest presence. Set up a regular posting schedule and use scheduling tools to automatically post pins when your audience is most active. 

This ensures your content reaches the right people at the right time, keeping you connected with your followers. For instance, try posting three times a week and adjusting based on engagement to find the best schedule for your blog and audience.

#10: Join a Pinterest Group Board

Team up with fellow bloggers in your niche by joining Pinterest group boards. These boards let multiple users share pins, broadening your audience.

Choose boards that match your blog’s theme, ensure they’re well-moderated, and get involved by sharing useful content, commenting on others’ pins, and promoting the board on your social media.

If your blog is about travel, join a travel tips group board and contribute insights on amazing destinations, or travel hacks. This will expand your visibility within the community and introduce your content to a larger audience.

Is Pinterest still good for bloggers in 2024?

Yes, Pinterest remains a fantastic platform for bloggers in 2024. With its 433 million monthly users, it stands out as one of the most effective social media channels for boosting blog traffic.

The visual nature of Pinterest is perfect for sharing attention-grabbing images that entice clicks. It’s a discovery platform where users actively seek new content, increasing the visibility of your blog posts.

Moreover, Pinterest’s community focus allows you to engage with fellow bloggers and potential readers, fostering relationships and promoting your blog. By sharing visually appealing pins related to your blog, you can attract a broader audience interested in exploring your content.

How long does it take for Pinterest to get traffic?

It can take some time to start seeing significant traffic from Pinterest. However, if you are consistent with your pinning and you are using the right strategies, you can start to see results within a few months.

Here are some tips for getting traffic from Pinterest quickly:

1. Create high-quality pins.

Your pins should be visually appealing and informative. Use high-resolution images and clear, concise text overlays. If you’re sharing a recipe, use a bright photo of the dish with a simple overlay stating the recipe name and a key ingredient. This makes your pin visually appealing and informative, increasing the chances of grabbing attention and engagement.

2. Pin your content regularly.

The more you pin, the more likely people are to see your content. Aim to pin at least 10-15 times per day. You can share a mix of your blog posts, relevant articles, and inspirational images throughout the day to maintain an active presence on Pinterest.

3. Use relevant keywords.

Use keywords in your pin descriptions that people are likely to search for. A post about budget-friendly travel tips should include keywords like “budget travel,” “travel on a budget,” and “money-saving travel ideas” in your pin description. This will help people find your pins.

4. Join group boards.

Group boards are a great way to get your pins in front of a wider audience. If you’re into DIY crafts, find a DIY projects group board and share your creative ideas. This increases your content’s visibility.

5. Promote your Pinterest account.

Share your Pinterest account on your other social media channels and in your email signature. Include a link to your Pinterest profile in your Instagram bio and add a clickable Pinterest icon with a call-to-action in your email signature, like: Explore more on Pinterest: [YourPinterestURL].

This cross-promotion helps direct your existing audience to your Pinterest account, fostering engagement across different platforms.

How much traffic can you get from Pinterest?

The amount of traffic you can get from Pinterest depends on a number of factors, including the quality of your pins, your pinning frequency, and your use of keywords. However, some bloggers have reported getting hundreds or even thousands of visitors per month from Pinterest.

These bloggers have successfully used Pinterest to drive traffic to their blogs:

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Piaff Dibota

Piaff brings a unique blend of creativity and expertise to the blogging world. Having worked as a content writer for multiple companies in different niches, he shares his blogging expertise through professional and engaging blog posts. 

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