Iconic Blogging

What Does a Blogger Do in 2024? (Now With the Use of AI)

Have you ever wondered what bloggers do so they can share interesting stories and cool ideas with us online? At the very least, we know they use their keyboards and creativity to share their experiences, thoughts, and knowledge.

Bloggers also help us see different points of view, answer our questions, and learn new things.

I am a blogger, so I’m excited to take you along on this journey to find out more about what bloggers do. I will also explain how bloggers use artificial intelligence (AI) to complete their tasks faster.

Let’s get started!

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What is a Blog?

In today’s super-connected digital world, a blog is like your own space online. A place where you can share ideas, connect with people, and even make some money.

Iconic Blogging, for example, is a blog.

Think of a blog as a mix between a magazine and a community noticeboard. It’s like a magazine because it keeps getting updated all the time, usually in the form of blog posts. And like a noticeboard, it’s a place where people can interact and share their ideas.

Consider this example.

Imagine you really love cooking and want to share your tasty recipes with everyone. You can start a food blog called “The Culinary Corner” where you share yummy recipes, cooking tips, and food pictures.

Your blog then becomes a special place online for people who love food, where they can share recipes, talk about cooking, and find new delicious things to try.

Basically, a blog is like your own space online to talk about what you love, connect with people who like the same things, and add something good to the digital world.

You may also like: Blogging vs Vlogging: What’s the Difference?

Key Blogging Terms

These key blogging terms will help you understand the blogging world better:

  • The word “blog” comes from “weblog,” which means an online collection of content.
  • These contents are the building blocks of your blog and are called blog posts. They can be anything from stories and pictures to videos or podcasts.
  • A blog niche is like the main topic it talks about. Some blogs focus on one thing, like travel, food or fitness, while others cover a bunch of different topics.
  • The people who make and run these blogs are called bloggers. They can be writers, photographers, video makers, or podcast hosts who bring the blog to life, and they are the ones we’ll be learning about in this post.

You may also like: Blogger vs Vlogger vs Influencer: What’s the Difference?

What Does a Blogger Do?

What a blogger does
Image by storyset on Freepik

A blogger is someone who regularly writes and publishes content on a blog. They create engaging and informative articles, stories, or opinion pieces on a specific topic or a range of subjects.

Bloggers research, write, edit, and proofread their posts before publishing them on their blog. They may also engage with their readers through comments and social media, promote their blog through various channels, and collaborate with other bloggers.

Bloggers aim to provide good information, entertain their readers, and build a community around their blog.

But the daily life of a blogger doesn’t only involve writing and engaging. In fact, let’s look at some core responsibilities of a blogger. 

Core Responsibilities of a Blogger

1. Content Creation

Content creation
Image by storyset on Freepik

It goes without saying that creating content is the main thing a blogger does.

Bloggers are the storytellers, the minds behind the blog’s content. They craft blog posts, articles, videos, or podcasts that captivate their audience and provide value.

A mom blogger might write about their recent family adventures and share parenting tips. On the other hand, a product review blogger might review and recommend products interesting to their audience.

To speed up their content creation process, many bloggers now use AI tools such as ChatGPT and Writesonic.

These AI writers can generate ideas, help overcome writer’s block, and create outlines. Some tools also have templates and suggestions for different article types like how-tos, explainers, listicles, news, and reviews.

Writing tasks that used to take hours are now completed in minutes.

2. Content Promotion

One more thing a blogger does is promotion.

Once the content is created, it’s time to let people read it. Bloggers use different ways to get more people to see their work and make sure their content becomes popular in the vast online world.

They often use social media sites like Facebook, Instagram, and Twitter to connect with their audience, share what they’ve written, and talk with people. Bloggers also use email marketing to keep in touch with their subscribers, sending them updates and specialized content.

3. SEO and Website Management

Bloggers want more people to find their blogs easily, so they learn about Search Engine Optimization (SEO). SEO helps their blogs show up higher in search engine results.

To do this, bloggers use keywords, organize their content well, and build links. They also take care of the technical side of their website, making sure it works smoothly and fixing any issues.

Some bloggers use website builders like WordPress and learn how to handle basic web maintenance tasks to keep their sites operating smoothly.

4. Community Engagement and Building

Blogging is more than just sharing ideas; it’s about creating a community. Bloggers make people feel connected by talking with them through comments, social media, and online forums. They join in conversations, listen to feedback, and care about what their readers think.

Think about a food blogger teaching online cooking classes or a travel blogger leading virtual tours. These interactive activities make the bond between the blogger and their readers stronger, building a loyal and involved community.

5. Monetization and Growth

Monetization is one of the key things a blogger does. By now, you understand that a blogger does more than just write.

Bloggers have different reasons for blogging – some do it just because they love it, while others want to make money. There are various ways bloggers can make money, like putting up ads, doing affiliate marketing, selling products, or working with sponsors. Bloggers pick the method that fits their niche and audience best.

For instance, a fashion blogger might team up with clothing brands to talk about their products in sponsored posts. On the other hand, a tech blogger might make money by recommending tech products to their readers and earning a commission through affiliate marketing.

If you want to start a fashion blog, check out my post on the best fashion blog name ideas or tech blog names if it’s a tech blog.

How Do Bloggers Get Paid?

Monetizing a blog involves implementing various strategies to generate income.

Here are some popular methods:

1. Advertising

Displaying ads on your blog is one of the most common monetization strategies. You can use ad networks like Google AdSense or work directly with brands for sponsored content. 

You can display ads in the form of banner ads, pop-ups, or native ads.

2. Affiliate Marketing

Affiliate marketing is, without a doubt, one of the most popular ways to monetize a blog.

Here, a blogger promotes products or services through affiliate links on their blog. When readers make a purchase through that link, the blogger earns a commission.

For example, I wrote a blog post on the best WordPress themes, and some theme links are affiliate.

Core Responsibilities of a Blogger

Join affiliate programs relevant to your niche, and create high-quality content that encourages readers to click on your affiliate links. Of course, you cannot directly or indirectly ask your readers to click.

You may also like: Affiliate Marketing vs Digital Marketing: What’s the difference?

3. Sponsored Posts

Sponsored content is when a brand asks you to write content about their products or services. It’s not like affiliate marketing, where you write about a product or service whenever you want.

Here, bloggers collaborate with brands to publish sponsored content. They write engaging articles that promote brands’ products or services. 

But, ensure that the content aligns with your blog’s niche and provides value to your readers.

4. Digital Products

This is, by far, the best way to make money blogging. Unlike affiliate marketing, sponsored content, and ads, you control your own products, their prices, and the potential income you can make.

To succeed with this monetization strategy, bloggers create and sell digital products like e-books, online courses, or templates. 

Leverage your expertise to provide valuable resources that your audience will find helpful. Platforms like Thinkific or Teachable can help you sell and deliver your digital products.

5. Membership and Subscription Model

Offer exclusive content or services to your audience through a membership or subscription model. This can include access to premium articles, videos, forums, or personalized consultations. You can use membership plugins like MemberPress to manage subscriptions.

6. Sponsored Reviews

Write detailed reviews of products or services in your niche and charge a fee from brands to feature their offerings. Be transparent and unbiased in your reviews to maintain credibility with your audience.

7. Events and Workshops

Organize workshops, webinars, or conferences related to your niche. Charge a fee for attendees to participate. Additionally, you can collaborate with sponsors to cover some of the event costs.

8. Consulting and Coaching

If you have expertise in your niche, offer consulting or coaching services. 

Provide one-on-one or group sessions to help your audience achieve their goals. Use your blog as a platform to showcase your expertise and attract clients.

To maximize your earning potential, focus on creating high-quality content that resonates with your target audience. Build a loyal readership and engage with them through comments, social media, and email newsletters. 

Continuously analyze your blog’s performance, experiment with different monetization methods, and adapt based on your audience’s preferences and feedback. 

Remember, consistency, authenticity, and providing value to your readers are key to long-term success in monetizing your blog.

How to Become a Blogger?

Do you now want to join us and become a blogger too? Blogging can be very exciting, to be a successful blogger, you need to be creative, dedicated, and good at connecting with your readers.

Share useful tips, stories, and information to educate and entertain your audience. You can also engage with your audience by responding to comments and building a loyal community.

Here’s a simplified list of steps to help you start your blogging journey.

  • Step 1: Choose a Topic
  • Step 2: Pick a Blogging Platform
  • Step 3: Select a Domain Name
  • Step 4: Set Up Hosting
  • Step 5: Design Your Blog
  • Step 6: Start Writing
  • Step 7: Learn SEO
  • Step 8: Share on Social Media
  • Step 9: Explore Monetization
  • Step 10: Be Consistent

For a more comprehensive guide, check out my detailed post on how to start a blog.

What skills do you need to be a blogger?

To be a successful blogger, you don’t need fancy degrees, but some skills can really help.

Good writing is crucial for making interesting content that people want to read. Knowing a bit about SEO (Search Engine Optimization) can make your blog easier to find on the internet. Also, being good with social media helps share your blog and connect with people.

If you put all these skills together, you can have a great and popular blog.

Some skills you need to become a blogger include:  

  • Effective Writing
  • Research Skills
  • Search Engine Optimization (SEO) Expertise
  • Content Promotion
  • Technical Skills
  • Community Engagement
  • Awareness of Industry Trends
  • Basic HTML and Domain Hosting Knowledge
  • CMS Familiarity (WordPress)
  • Proofreading and Copyediting Basics
  • MS Office Proficiency
  • Social Media Management
  • Marketing Know-How
  • Creative Thinking
  • Adaptability
  • Clear Communication
  • Analytical Skills
  • Deadline Management


A blogger is an individual who creates and maintains a blog, a regularly updated website typically featuring written articles, photos, and videos on a specific topic or niche. Bloggers share their thoughts, experiences, and expertise with a global audience, establishing themselves as authorities in their chosen fields.


Yes, blogging can be a lucrative endeavor for those who are dedicated and persistent in their efforts. While the amount of income a blogger can generate varies depending on factors such as niche, audience size, and monetization strategies, several methods can be employed to make money through blogging. These methods include displaying ads, affiliate marketing, selling products or services, creating sponsored content, and establishing membership sites.


Bloggers write on a wide range of topics, encompassing virtually every imaginable interest or niche. Some popular blogging topics include:

  • Travel
  • Food
  • Fashion
  • Technology
  • Personal Finance


While both bloggers and vloggers share the common goal of creating content and engaging with an audience, they differ in the medium they use:

  • Blogger – A blogger primarily creates written content, typically in the form of blog posts, articles, and reviews.
  • Vlogger – A vlogger primarily creates video content, typically in the form of vlogs, video tutorials, and video reviews.


The daily routine of a blogger varies depending on their individual style and work process. However, some common tasks that most bloggers perform include:

  • Content creation
  • Researching and gathering information
  • Promoting their blog
  • Responding to comments and messages
  • Analyzing blog traffic and statistics
  • Managing the technical aspects of their blog


Piaff Dibota

Piaff brings a unique blend of creativity and expertise to the blogging world. Having worked as a content writer for multiple companies in different niches, he shares his blogging expertise through professional and engaging blog posts. 

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