As businesses grow and evolve in 2023, staying ahead of the curve is more important than ever. One way of doing this is using digital marketing strategies such as blogging. More than ever, blogging has become important for businesses.
There are many benefits associated with blogging for your business. In this article, we will look at six reasons why blogging is important and should be an integral part of your digital marketing strategy in 2023.
Let’s dive in!
1. Blogging Increases Visibility and Brand Awareness
Blogging is an essential digital marketing tool that can help businesses increase their visibility rapidly. This visibility helps to build brand awareness, reach new customers and engage existing ones.
When potential customers are searching for specific topics or products, your blog post can help to put your business in front of them. It’s a great way to reach and engage more people and increase conversions.
Let’s take an example!
Let’s assume you own a new business selling a project management tool. You came into a market that has competitors like Asana, ClickUp, Trello, Kissflow, Monday, Jira, and Airtable — to name a few.
Guess what your competitors do? They write blog posts. Let’s say I want to manage a project and want a PM tool. What will I usually do?
I’d google ‘best project management tools.’ So, the question is: what articles appear first on Google? You guessed it: your competitors.
Now, you might think: ok, but it’s just an article and lists other tools. Why should I waste my time on this when the reader can choose another tool I’ve listed?
You are right. But did you see the first tool your competitors mentioned in their articles? They mentioned themselves first.
And the most crucial point here is how they introduce their product. They call it ‘the best’ and use 200+ words to talk about it (while they use 150 words or less for their competitors).
If 10,000 people read this post per month, 10,000 people will know about this tool.
Ok, that makes sense. But why should I bother writing an article that will take time to rank when I can spend on ads and get results way faster?
Again, you are right. It takes time to rank high on Google.
But you forgot one key point: your competitor didn’t spend on ads. Their article might immediately convert readers into customers, and the money generated is pure profit.
The takeaway here is blogging increases your brand visibility. Readers will easily convert by reading articles mentioning your product several times. Also, they may not convert today, but they will remember your brand name when they are ready to purchase.
Speaking of customers…
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2. Blogging Attracts Leads and Customers
You start a blog to make money in return; it’s an investment. Blogging not only helps to increase brand awareness, but it can also help you attract potential customers and leads.
You do this by creating content related to your niche or product. People who are looking for solutions search the internet for answers.
If your blog post provides the solution they seek, they will likely be interested in buying your product or service.
Also, you can use blog posts to educate potential customers about a specific topic related to your product. Educational blog posts help build trust and credibility with readers, which is essential for any business looking to convert leads into customers.
Ok, we’ve talked enough about awareness and customers. Let’s talk about traffic now.
3. Blogging Increases Website Traffic
Blogging is also a great way to increase website traffic. It leads to more people visiting your website, which helps boost overall traffic.
Moreover, search engines such as Google reward websites that regularly publish new content by ranking them higher in search results. When someone searches for terms related to your business, they will likely find you first.
Let me illustrate that with the same example above.
Won’t it be cool if this article belonged to your website? How cool is it if you had 20 articles ranking first for keywords/terms that drive similar monthly traffic? You’d love that.
Lastly, blogging also increases traffic from social media, not only Google. How?
When you create exciting and engaging content, readers are more likely to share it with their friends and family on social media platforms such as Twitter, Facebook, and Instagram.
It spreads the word about your business and leads to more people visiting your website.
4. Blogging Positions Your Business as an Authority in the Industry
Blogging is also important because it can position your business as an authority in the industry. This point is especially true if you create helpful and informative content for readers.
When people find your blog posts useful, they will start to see you as an expert in the field. They will trust your judgment, increasing the chance of buying from your business.
Oh, wait, let’s return to our example again.
Let’s assume Alice wants to learn project management and work in this field. She searches for ‘what is project management,’ and the first article that appears is yours (she sees your brand for the first time).
She likes your blog post because of the writing style and examples but leaves your site without taking any action.
Alice needs to use a project management tool to become a good PM. So, she goes back to Google and searches ‘best project management tools.’ This time, your post ranks third, but when she saw your brand name, she skipped the first two posts and clicked on yours.
For her, you are an expert.
And you know the story. You mention your product in the article, and Alice notices that it’s the same brand, and because there is already a connection, she purchases your product.
Do you see how blogging is important? Things have been working naturally since point 1, and now you have a new customer.
Oh, another point related to expertise is Search Engines. When you write blog posts about a topic, search engines may rank them higher in their results.
You improve your overall website rankings and visibility on the web, driving more traffic and helping people find you.
5. A Blog Creates a Voice for Your Company
A blog also creates a voice for your company. It allows you to communicate with the audience in an engaging way and establish a connection that would otherwise be hard to achieve.
When readers comment on your posts, it will give them (and you) a sense of community. You can respond to their comments and engage with them.
A blog also allows you to have an opinion on specific topics and express your views. It gives readers a chance to know your thoughts, which helps them connect with you at a deeper level (especially if they share similar ideas).
This connection can later translate into customer loyalty and more sales for your business.
You have now seen how blogging helps with SEO and positioning your company as an expert in the industry. You also know blogging connects readers and your brand, boosting customer loyalty.
6. Blogging Improves Your Website's SEO, and Google Likes That
Lastly, blogging is important because it improves your website’s SEO. When you create content relevant to the audience, search engines reward you by ranking those pages higher in their results.
Google likes it when there are consistent updates on a website, and blog posts help you stay consistent. The more quality content you have on your website, the better it will rank on Google.
In the end, blogging can be helpful for SEO. It will make your website more visible and help you reach a bigger audience.
To Sum Up, What is the Importance of Blogging?
The importance of blogging is clear: it benefits businesses and readers. Blogging helps businesses by increasing their brand awareness and sales, improving their SEO, positioning them as industry experts, and creating a connection with the audience. For readers, blog posts provide helpful information and entertainment.
In conclusion, blogging is an important aspect of any business or website. It helps your website rank higher on search engines while creating a relationship between you and the audience.
Thus, blogging should be part of your strategy if you want to create a successful business.