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20 Best WordPress Ecommerce Themes for Shops in 2023!

In the world of e-commerce that constantly changes, having a captivating and user-friendly e-commerce website is a must. And what better way to achieve this than with the right e-commerce WordPress theme?

Moreover, you’d certainly like a theme that evolves and adapts to your new business needs.

But before I share the complete list of the best ecommerce WordPress themes, let’s answer two questions I often get: what is an ecommerce theme, and what to look for when choosing one? 

So, as always, grab your favorite snack, and let’s dive into the world of WordPress ecommerce themes.

What is an Ecommerce WordPress Theme?

In simple terms, an ecommerce WordPress theme is a pre-designed template made to suit the needs of an online store.

These themes come loaded with features and elements that are essential for creating a visually appealing and unique shopping experience for your customers.

Why Do You Need an Ecommerce Theme?

I can think of three important reasons to use a WordPress ecommerce theme.

  1. It provides a visually striking and professional appearance. This improves your brand image and customer trust. 
  2. E-commerce themes come with built-in features designed for online stores, saving you time and effort in customization. 
  3. These themes often have responsive designs. In simple terms, your website looks great on all devices, thereby increasing your reach.

As you can see, Investing in an e-commerce theme isn’t just a luxury; it’s a strategic move that can significantly impact your online business. These themes are optimized to improve user experience, streamline the shopping process, and boost conversions. 

With a well-crafted e-commerce theme, you’re not just selling products; you’re providing an immersive journey that keeps customers coming back for more.

How do you select the best theme for an online store?

What to Look for in an E-commerce WordPress Theme?

There are five crucial aspects to consider when selecting an e-commerce WordPress theme. Let’s look at each of them in detail.

Design and Customization

Look for a theme with a modern, clean, and beautiful visual design that aligns with your brand identity. On the other hand, customization options allow you to create an online store based on your specific needs.

Responsive and Mobile-Friendly

With the rise of mobile shopping, a responsive design is non-negotiable. Your theme should seamlessly adapt to various screen sizes for a consistent experience.

Your website should look impressive whether your customer is using a laptop, tablet, or smartphone. 

E-commerce Features

Look for themes with integrated shopping carts, product galleries, and secure payment gateways. These features are the backbone of your online store.


A fast-loading website is a must for retaining impatient online shoppers. Choose a theme that prioritizes speed and performance.

SEO Readiness

Search engine visibility is key. Opt for a theme that’s SEO-friendly. Your products should always have a chance to shine on search engine result pages.

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20 Best Ecommerce WordPress Themes

WoodMart is one of the best WordPress Ecommerce Themes. It’s a mix of looking good and being useful. 

This theme stands out with its wide range of meticulously designed 70+ demo layouts, each matching specific e-commerce niches. Its versatility shines through in its customizable elements.

WoodMart comes with a range of important features right out of the box, eliminating the need for multiple plugins. These features include product quick view, AJAX search, wishlist functionality, and product comparison.

Additionally, WoodMart is optimized for Google Page Speed, ensuring fast loading times and improved SEO performance.

Finally, the ecommerce theme is also compatible with Elementor, the best website builder for WordPress websites.

Avada, often considered the Swiss Army knife of WordPress themes, stands as a versatile and dynamic option for your e-commerce business.

With the Avada WooCommerce Builder, you can build custom shop, cart, checkout, and product page layouts. Thanks to this feature, you can craft a seamless shopping experience. 

What also sets Avada apart is its Fusion Builder, an intuitive drag-and-drop page builder that allows you to create captivating layouts without coding. From elegant product galleries to hassle-free checkout processes, this theme covers the e-commerce essentials with finesse.

Avada’s commitment to performance (Performance Wizard) and SEO readiness further solidify its place among the best e-commerce WordPress themes.

Designed exclusively for e-commerce, Flatsome‘s UX Builder helps you create stunning product pages that engage visitors and drive conversions. The live page builder interface lets you see your changes in real-time, allowing for a truly dynamic design process.

Thanks to its 15+ demos, you can create the best shop possible in a matter of minutes. 

Flatsome is fully integrated with WooCommerce, the most popular e-commerce plugin for WordPress. This integration provides a seamless and efficient way to manage your online store.

You can easily add products, set up payment gateways, manage inventory, and handle shipping options.

Divi, powered by the Divi Builder, is one of the most popular themes among WordPress users. It offers a visual approach to website design that empowers even non-technical users to craft intricate and polished online stores. 

Its extensive library of modules, along with the drag-and-drop builder, provides the tools to customize your store’s design.

A key advantage of Divi lies in its responsive design and mobile-friendly approach. Your online store will seamlessly adapt to different screen sizes. This is perfect for creating a consistent experience for users regardless of the device they’re using.

Various companies use Divi as their go-to WordPress business theme.

The7 is a popular ecommerce WordPress theme used by more than 290,000 websites.

The7 comes with a good number of pre-designed templates and customizable elements that allow you to build a unique ecommerce website.

From designing captivating headers to crafting personalized product lists and individual pages, the possibilities are limitless.

With The7, Elementor’s features are extended through a range of new widgets. These widgets allow you to create dynamic headers, mega menus, and sliders. And, of course, you can customize WooCommerce and archive pages.

Hub is a WordPress ecommerce theme that has some of the most beautiful online store templates.

Of course, no WordPress theme can be called good if it doesn’t integrate with WordPress plugins. Rest assured because Hub is fully compatible with your preferred tools, be it SEO or contact form plugins.

The WordPress theme also has over 1000 templates. So you can be sure to find a good pre-made design for your online store.

Astra is also a theme that deserves to be on our list of the best ecommerce WordPress themes. It’s a multipurpose theme before everything, meaning it can create any type of website, even e-commerce. 

Astra is known for its simplicity, speed, and flexibility. And if you combine it with the best caching plugins, users will never notice any lag.

Its seamless integration with WooCommerce allows business owners to create a professional and user-friendly online store with ease.

Astra also provides specific features and customization options to improve the shopping experience for your customers.

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... Just 1 Successful Blog Away From Reaching The Financial Freedom You Desire More than Anything Else in Your Life!

Let’s add a few more names to our list of the best ecommerce themes; again, it’s one of the top ones in the market.

Used by more than 140k websites, Salient offers visually captivating designs that the WordPress community has praised. With meticulously planned elements and layouts, this theme guarantees a pleasing experience for both website owners and visitors.

Salient has a proven track record of consistent updates for over 9 years. Purchasing a single license grants users access to free updates for life.

And thanks to the integration with WooCommerce, these updates confirm that you constantly have new features to maintain your ecommerce website. 

Bridge is a highly popular and best-selling WordPress ecommerce theme that seamlessly integrates with the Elementor Page Builder plugin. With over 200,000 sales, this theme has gained immense popularity among web designers and developers due to its versatility and features

Bridge is fully compatible with WooCommerce, the leading ecommerce plugin for WordPress. This integration allows users to set up online stores and sell products with ease effortlessly. 

And thanks to its 600+ demos, you are sure to find a suitable design for your e-commerce, whether advanced or minimalist.

Finally, displaying testimonials is crucial to attract more customers. Thanks to Bridge’s flexibility, it fully integrates with testimonial plugins.

Porto is a powerful and versatile WooCommerce (or ecommerce) WordPress theme designed to solve the needs of a wide range of websites and online stores.

And as mentioned earlier, in today’s mobile-dominated world, having a responsive website is non-negotiable.

Porto understands this and ensures that your website looks and functions flawlessly on all devices, including smartphones, tablets, and desktops.

Recommended reading: 13+ Best Minimalist Themes for Simple Websites!

XStore is a premium WordPress theme specifically designed for e-commerce websites powered by WooCommerce. Whether you’re selling fashion, electronics, furniture, or even digital products, XStore has got you covered.

XStore has a collection of over 130 unique and professionally designed website demos. These demos cover a wide range of styles and industries, ensuring there’s something for everyone. 

With just a few clicks, you can import a demo and have a stunning website up and running in no time.

Recommended reading: 20 Best Themes for Showcasing Skills like a Resume!

Soledad is a multipurpose theme that can be used to create a wide range of websites, including blogs, newspapers, online magazines, and even ecommerce stores.

The theme includes the WPBakery Page Builder, a powerful drag-and-drop tool that simplifies the process of building and customizing your website.

And if you want to sell to people worldwide, you can translate your ecommerce site using a top multilingual plugin like WPML.

Uncode is one of the most popular ecommerce WordPress themes. Based on WooCommerce, it comes with necessary and advanced features to set up an ecommerce regardless of the industry.

Every website has its own unique branding and style requirements. With Uncode, you have complete control over the visual aspects of your website.

Uncode’s website builder allows you to easily create and customize your ecommerce pages without any coding. The drag-and-drop tool allows you to arrange elements, add content blocks, and create dynamic layouts with ease.

Recommended reading: 30+ Top Themes to Create a Portfolio Website!

Jaroti is an ecommerce WordPress theme built with Elementor users in mind. It works so well for ecommerce stores selling jewelry, accessories, or clothing. So, if you have a beauty store, fashion store, or furniture store, you’ll like Jaroti.

Jaroti includes the Slider Revolution plugin, allowing you to create stunning and interactive sliders for your website. 

With this feature, you can showcase your best products, promotions, or any other content in an attention-grabbing way.

PressMart is another theme that deserves its place among the best ecommerce themes. Compatible with popup plugins and social sharing plugins, it positions itself as a go-to ecommerce theme.

If you have a large inventory, helping your customers find the products they are looking for quickly is key. 

PressMart offers advanced product filtering options. Thanks to this, your customers to narrow down their search based on various criteria such as price, color, size, and more.

You Are Just One Successful Blog Away...

... Just 1 Successful Blog Away From Reaching The Financial Freedom You Desire More than Anything Else in Your Life!

Adding more WordPress ecommerce themes, let’s review Druco, another Elementor and WooCommerce-based theme.

The theme offers a user-friendly interface (thanks to Elementor) that allows you to customize colors, fonts, layouts, and more.

Whether you’re a beginner or an experienced developer, Druco makes it easy to create an ecommerce that truly reflects your brand identity.

Now, if you are looking for a WordPress ecommerce theme made for pet products, check out Jinx. It’s an ecommerce theme specifically crafted for pet sellers, pet food sellers, and veterinarians.

With over 70 customizable elements at your disposal, Jinx allows you to personalize every aspect of your website. 

Showcase your products, services, and success stories with the built-in portfolio section to improve your credibility and attract potential customers.

Recommended reading: 20+ Best Themes for Those Looking to Create a Restaurant Website!

OceanWP is a multipurpose WordPress theme before anything. But thanks to its flexibility, you can also call it an ecommerce WordPress theme.

By using OceanWP with the Ocean eComm Treasure Box addon, users have complete control over their online stores’ design, styling, customization, and optimization.

OceanWP also provides pricing plans to use their plugin with WooCommerce’s advanced features.

When you look at its name, you wonder how this theme can do e-commerce. Though Newspaper is one of the most popular WordPress magazine themes, it still has WooCommerce capabilities.

Thus, the Newspaper WordPress theme will be great if you have a magazine site and want to make extra cash by selling various products.

Website speed and performance are critical factors that can make or break the user experience. Newspaper understands this and has implemented various optimization techniques to ensure that your website loads quickly and efficiently.

Last but certainly not least, Qi Theme is an ecommerce theme used by thousands of customers around the globe. 

Built with 20+ ecommerce shop templates and SEO best practices, Qi Theme makes sure your website ranks well in search engine results. 

And when it comes to choosing a WordPress ecommerce theme, having reliable customer support is essential. Qi Theme offers excellent customer support, with a dedicated team that is ready to assist you with any issues or questions you may have.

Recommended reading: Top 10 WordPress Themes to Start a Podcast!

Our Recommended WordPress Ecommerce Theme

Our recommended WordPress ecommerce theme is WoodMart. What we like the most about WoodMart is its demos and ease of use. 

As a business owner, you already have a lot on your plate, but things get complicated when you have to create your ecommerce site alone. But when you have a theme that has 80+ beautifully made demos, it will be hard to ignore it.

And the fact that it’s fully compatible with Elementor makes our choice even easier. Elementor is the website builder we use at Iconic Blogging.

Finally, the 5-star review from 2.4k businesses is significant. This proves that the 65k websites using it enjoy this new experience. 

Launch a Business With the Best WordPress Ecommerce Themes

Online commerce will continue to evolve; thus selecting the right WordPress ecommerce theme can make all the difference in the success of your online shop.

In this list of the 20 best WordPress ecommerce themes, we’ve explored a diverse range of options that fit different needs and user experiences.

Whether you’re a budding entrepreneur or an established business, these themes offer the potential to create stunning, responsive, and user-friendly online stores.

From sleek minimalism to feature-rich designs, the choices are plenty. Whichever theme you choose, remember that a captivating online shopping experience can translate into higher conversions and customer loyalty.

Now is your turn!

What e-commerce theme will you choose? WoodMart? Avada? Or will you go with Flatsome instead?

Let us know your choice in the comment section below!

FAQ on WordPress Ecommerce Themes

WooCommerce is a popular plugin for WordPress that allows users to turn their WordPress websites into online stores. It provides tools for managing products, inventory, orders, payments, and more.

No, WooCommerce is not a theme but a plugin. It adds eCommerce functionalities to your WordPress website. You can use it with various free and premium themes to create an online store.

An eCommerce WordPress theme is a design template specifically created for online stores. It is designed to showcase products effectively, include shopping cart functionalities, and offer a seamless user experience for customers browsing and purchasing items on your website.

Yes, WordPress is perfect for eCommerce when paired with plugins like WooCommerce. It allows you to create awesome online stores with a wide range of features, customization options, and flexibility.

When selecting a WooCommerce theme, consider factors such as design, responsiveness, speed, compatibility with plugins, support for customization, and integration with WooCommerce features.

Read reviews, check demos, and make sure the theme aligns with your brand and functionality needs.

Yes, WordPress is perfect for eCommerce when paired with plugins like WooCommerce. It allows you to create awesome online stores with a wide range of features, customization options, and flexibility.

The choice between Shopify and WordPress depends on your specific needs. Shopify is an all-in-one platform tailored for eCommerce, making setup easier. WordPress with WooCommerce offers more flexibility and control over your online store but requires a little more technical involvement.

However, WordPress beats Shopify in diversity thanks to unlimited shop templates and themes.

We consider WoodMart as the best theme for an ecommerce website. But there are other fantastic choices like Avada, Divi, Flatsome, and  Astra. Research and choose a theme that aligns with your branding and has the features you need.

Some well-regarded free themes for eCommerce on WordPress include Storefront, Astra, and Neve. These themes offer customization options and compatibility with WooCommerce.

Yes, the Astra theme is popular for eCommerce due to its lightweight nature and compatibility with WooCommerce. It offers various customization options and is optimized for performance.

To optimize your WordPress eCommerce website, focus on fast loading times, mobile responsiveness, streamlined checkout processes, SEO optimization, quality product images, and clear navigation.

Use caching plugins, image optimization tools, and SEO plugins to improve performance.

Piaff Dibota

Piaff brings a unique blend of creativity and expertise to the blogging world. Having worked as a content writer for multiple companies in different niches, he shares his blogging expertise through professional and engaging blog posts. 

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