Pop-ups are an important part of any website design, as they allow you to capture user data and promote special offers. But if done incorrectly, pop-ups can be annoying and intrusive. That’s why choosing the right WordPress popup plugin for your site is essential.
In this article, we’ll look at the 11 best WordPress Popup plugins to help you create attractive and effective popups on your site with minimal effort. We’ll also discuss what features each plugin offers and how you can use them to improve your website’s performance. So let’s get started!
What is WordPress Popup Plugin?
WordPress Popup plugins are tools that help you create popups on your website with minimal effort. These plugins provide various features, such as targeting specific users, customizing the appearance and content of your popup, and more.
By using a WordPress Popup plugin, you can create popups to capture leads or promote special offers without having to do any coding.
What to Look for in a WordPress Popup Plugin?
Good WordPress popup plugins come up with important features like targeting, triggers and speed. It is important to choose a plugin that offers these features so that you can customize the impact of your popups on your visitors.
Targeting: A WordPress popup plugin should offer different targeting options, so you can create popups that are shown to the right people at the right time.
Triggers: It is important to choose a plugin with advanced triggers, such as exit intent or scrolling down a certain percentage of the page. This will ensure that your popups appear only when users are most likely to interact with them.
Speed: A good WordPress popup plugin should be able to load quickly, so that your popups don’t slow down your site or cause visitors to abandon it.
Now that you know what features to look for in a WordPress Popup Plugin, let’s take a look at the 11 best WordPress Popup Plugins of 2023:
Top 11 WordPress Popup Plugins
OptinMonster is one of the most popular WordPress popup plugins on the market. It offers powerful targeting and trigger options such as rules-based targeting and exit intent technology, making it easy to target the right people at the right time. It also provides plenty of customization options so you can create beautiful, unique popups that are tailored to your needs.
For example. with OptinMonster, you can set a popup that triggers at specific moments: the popup will show five seconds after a visitor visits a page. If the visitor closes the popup, you can set it to show again after 60 seconds if the visitor is still on the page, for example.
Furthermore, through A/B testing, you can determine which popups are most effective for your website and make adjustments accordingly. With its intuitive drag & drop builder, you can easily create beautiful, fully-customizable popups that generate the most conversions.
OptinMonster is definitely a WordPress plugin worth considering.
Features:
- Rules-based targeting
- geo-targeting
- A/B testing
- drag & drop builder
- Exit intent technology
- Customization options
Pricing:
- Free version available
- Starts at $9/month.
HubSpot is an all-in-one marketing and customer relationship management (CRM) platform that helps companies manage the entire customer experience. Its popup feature offers a variety of customizable options to capture leads, increase conversions, and get more out of website visitors.
With HubSpot’s popup feature, you can create popups tailored to your audience and goals. You can customize the message, design, timing, and target audience of each popup. For example, you can create popups that appear after a certain amount of time on the page, when visitors move their mouse away from a specific field or button, or when they are about to leave the webpage.
You can also segment your audience by device type and location so that each popup is tailored to the right user. Furthermore, HubSpot’s popup feature includes analytics that track performance data such as visitor engagement, page views, form submissions, and more.
Features:
- Customizable popups
- Rules-based targeting
- Audience Segmentation
- Timing options
- Analytics and reports
- Exit intent technology
Pricing:
- Free plugin available
- Starts at $50/month.
TrustPulse is a WordPress popup plugin that uses social proof to increase conversions and drive more sales. It creates popups that display the activity of recent visitors, including purchases and sign-ups, which can motivate other users to take action.
TrustPulse also offers advanced targeting options to target specific audiences with your popups. For example, you can create popups that are shown only to new or returning visitors. You can also target specific countries and languages for more precise targeting.
Moreover, TrustPulse provides analytics and reporting tools to track the performance of your popups. This allows you to see which campaigns are working and adjust accordingly.
Features:
- Social proof popups
- Real-time activity feed
- Advanced targeting options
- Analytics and Reporting
Pricing:
- Starts at $5/month.
The next popup plugin in our list is Thrive Leads, created by Thrive Themes. It’s one of the most powerful WordPress popup plugins designed to capture leads and maximize the potential of your website.
Thrive Leads lets you set different triggers for popups, such as when visitors enter or exit a page after they scroll down the page or on timer-based triggers. You can also set rules-based targeting so that each popup is shown to the right audience at the right time.
Features:
- Advanced targeting options
- Rules-based targeting
- Analytics and Reporting
- Timer-based triggers
Pricing:
- Thrive Leads: $99/year
Ninja Popups is a WordPress popup plugin with an easy-to-use drag & drop builder that lets you create stunning popups in minutes. With its user-friendly interface, it allows even beginners to design and customize effective popups without any coding knowledge.
It also offers advanced targeting options such as geo-targeting and rules-based targeting to show the right popup to the right users. Also, Ninja Popups includes an analytics dashboard to track and measure your popup campaigns.
Features:
- Drag & drop builder
- Geo-targeting
- User Inactivity
- A/B Testing
- Popup Library
- Rules-based targeting
- Analytics and Reporting
Pricing:
- Regular License: $24 (one-time payment)
Elementor Pro is a powerful website builder plugin for WordPress that creates stunning designs without writing any code. With Elementor Pro or its free version, Elementor, you can create beautiful layouts in no time with its visual drag-and-drop editor. It also has plenty of advanced features like slideshows, dynamic content, popups, and more.
Speaking of popups, Elementor Pro offers you the ability to quickly create eye-catching popups using its built-in popup builder, which allows you to customize your design and target your audience with ease. The popup builder also comes with premade popup templates to start immediately. When you’re done creating your popup, you can choose to show it on the entire website, on specific pages or posts, and even exclude pages.
This all-around plugin places it among the best WordPress plugins every website should use.
Features:
- Drag-and-drop Website Builder
- Theme Builder
- Popup Builder
- Premade popup templates
- Advanced targeting options
- Dynamic content
Pricing:
- Starts at $49/year.
Bloom is a WordPress popup plugin created by Divi. It helps you capture leads and drive more conversions. It also enables you to create stunning popups quickly with its drag & drop builder or ready-made templates.
You can customize your popups with Bloom’s powerful features like customizable triggers, advanced targeting options, A/B testing, and analytics. Moreover, it has an easy-to-use analytics dashboard and reporting feature to help you track the performance of your popups.
Features:
- Drag & drop builder
- Ready-made templates
- 6 Different Display Types
- Opt-In Forms
- Advanced targeting options
- A/B testing
- Analytics and Reporting
Pricing:
- Access to Divi ecosystem: $89/year
Icegram, especially Icegram Engage, is a free WordPress popup plugin that lets you create unlimited popups and customize them to fit your website’s design. Like premium popup plugins, the plugin also offers advanced targeting options like geo-targeting and rules-based targeting to display the right message at the right time.
It also lets you create various popup types, such as lightbox popups, slide-in bars, notification bars, and more.
Features:
- Geo-targeting
- Rules-based targeting
- User-friendly
- A/B split test
- Retargeting
- Embed opt-in forms
- Various popup types
Pricing:
- Free Plugin available
- Pro: $129/year
Now, let’s talk about another high-tier WordPress popup plugin – Popup Domination. This plugin gives you complete control over your popups, including design and targeting.
Popup Domination allows you to create unlimited popups with its drag & drop builder or ready-made templates. You can also target your audience by page, post, or referrer, as well as show different popups to returning and first-time visitors. It also offers advanced analytics and tracking through Google Analytics integration.
Features:
- Drag & drop builder
- Ready-made templates
- Advanced targeting options
- Google Analytics integration
- Popular Email Marketing tools integration
Pricing:
- Starts at $9/month.
MailOptin is an excellent WordPress popup plugin designed to capture leads, increase conversions, and grow your email list. It comes with an easy-to-use drag & drop builder that lets you customize popups for any website in no time.
You can also create targeted campaigns and set rules to show the right message to the right people. Moreover, MailOptin features powerful marketing automation and real-time content personalization to ensure maximum engagement from your visitors.
Features:
- Drag & drop builder
- Targeted campaigns
- Real-time content personalization
- Powerful marketing automation
Pricing:
- Starts at $69/year.
And to complete our list… Convert Plus, a feature-rich WordPress popup plugin that helps you engage your visitors, build your email list, and drive more conversions.
It comes with an advanced drag & drop builder to help you create stunning popups quickly. You can also set up powerful targeting rules like page-level targeting, referrer-based targeting, device-based targeting, and more. It also offers analytics and marketing automation features to help you optimize your popups for maximum conversions.
Features:
- Drag & drop builder
- Powerful targeting rules
- Analytics and Reporting
- Marketing automation
- Exit Intent
Pricing:
- Regular License: $23 (one-time payment)
My Recommended WordPress Popup Plugins
If you are looking for the best WordPress popup plugin that focuses on creating popups and other opt-in forms on your website, I highly recommend OptinMonster. It’s the best in this category.
If you want a popup plugin that also creates website pages, opt-in forms, contact forms, and more, go with Elementor. It’s the best WordPress website builder.
Finally, if you want a popup plugin that will create popups and opt-in forms now and be used for marketing, email marking, and live chat later… in short, a complete CRM, I highly recommend HubSpot. You will never go wrong with it.
Increase Conversions with WordPress Popup Plugins
Popup plugins can be great tools to engage your visitors and grow your list. There are so many WordPress popup plugins out there, but these are the ones I recommend. Check their features and pricing to see which one will fit your needs.
Don’t forget to try out their free demos or trial versions to get a better idea of how they work.
Now it’s your turn: What’s your favorite WordPress popup plugin? Let me know in the comments below.
